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Answer & Explanation:Number 7 Assignment.docx
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Goods and Services Marketing
The success of a product or a company in the marketplace is highly dependent on the target
markets ability to distinguish a given product from another. One way this is accomplished is
through branding. When it comes to branding, companies must make complex decisions that will
have a prolonged effect on the perception of the product and company in the marketplace. In this
discussion, you will discuss product placements based on brand name marketing in the film
industry.
Scenario:
Product placement deals have been a common practice in the film industry for quite some time,
but the focus on placing popular brands in movies and television shows was never as important
as it is today. To execute this Discussion, watch one of your favorite television shows or a recent
popular movie and discover a brand of a product that is featured in the plot of the story. Pay
close attention, sometimes it can be tricky to identify a popular brand being featured if your mind
is not consciously looking for it.
Directions to complete this Assignment:
● Read to understand how companies make branding decisions.
● View marketing uses of branding.
http://college.cengage.com/coursemate/marketing/lamb_9781285092508/courseware/animated_f
igures/ch10/0904_1.clean.txt
● Watch the following video segment on the Tom Peters website (Tom Peters Company ©19992014) to supplement your understanding of product branding: Brand, Design, and Differentiation
by Tom Peters-Filmed by BVO 2009. http://tompeters.com/video/toms-topics/
Used by permission of Tom Peters. See www.tompeters.com for additional information.
Checklist: In 250 words or more, answer the following questions:
1. Identify the television show or recent movie you watched, and introduce the brand of a
consumer product that you found was featured in the plot of the story.
2. Discuss the type of consumer product (convenience, shopping, specialty, unsought) you
identified in the plot of the story. Explain your answer.
3. Discuss how the television show or movie increases or decreases the brand equity of the
product.
4. Describe the brand strategy of the product you identified within the plot of the story.
…
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