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Answer & Explanation:Final Case Study and Strategic Plan.docx
final_case_study_and_strategic_plan.docx

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Final Case Study and Strategic Plan [CLOs: 1,2,3,4,5]
Read What’s Driving Porsche? and History of Porsche AG – FundingUniverse.
From the perspective of an executive with the firm, prepare a strategic plan to
grow the business over the next three years.
Your strategic plan must be future-oriented and must:
• Describe Porsche’s history and its 4Ps (Product, Price, Place, and
Promotion).
• Explain the current situation of the organization in the market (industry,
market, and general environment analysis).
• Assess the financial performance and condition of the organization.
• Conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats)
to determine areas that offer opportunities for change.
• Choose three or four areas from your SWOT analysis and explain why the
areas you have chosen are essential to your strategic plan.
• Describe your recommended organizational structure.
• Explain your plan to measure the success of your strategic plan.
Your paper must be 10 to 12 pages in length (excluding the title and reference
pages) and be formatted according to APA style guidelines as outlined in the
Ashford Writing Center. In addition to the text, you must use at least five
scholarly sources. Remember to incorporate information that you have learned
from this course as well as your personal experience.
Carefully review the Grading Rubric for the criteria that will be used to
evaluate your assignment
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