Expert answer:project: business plan-week 1 project assignment
Answer & Explanation:I have a course project that needs to be completed within the next 8 weeks. Each week a section of the project will be assigned and due. This week starts week 1. Below I have attached the guidelines of the project and section/assignment that is due for week 1 of the project. (please provide original and good quality work. Thank you!)Course ProjectBegin to structure your Course Project using Table 1.1 in the text. The screening analysis will be an appendix in the business plan.Assignment – Screening AnalysisConduct a screening analysis of your idea using the template below.SBE440 Course Project Guidelines.docx First Screen Template .docx TABLE 1.1.docx
sbe440_course_project_guidelines.docx
first_screen_template_.docx
table_1.1.docx
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Course Project: Business Plan
Objectives | Guidelines | Milestones | Grading Rubrics | Best Practices
Objectives
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To prepare a Business Plan for a new or purchased business that can be used as both an
internal operating guideline, and as an external document to interest potential investors or
lenders.
Guidelines
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Use the format outlined in Table 1.1 of the text
Milestones
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•
•
•
•
Each weekly homework assignment builds a section of the final plan.
A draft of the plan to date is a graded assignment due by the end of Week 4 that
includes the following elements: (1) Company description and product/service
offered; (2) Industry analysis; (3) Market analysis; and (4) Marketing Plan.
The complete Business Plan is due by the end of Week 7.
A 15 minute Power Point presentation and script is due by Thursday (short week) of
Week 8 (graded).
Grading Rubrics
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Draft of Plan to Date- Due Week 4
Category
Points %
Description
Feasibility
Analysis
30
20
Completed template from text
Documentation
8
5
Citations in APA format
Category
Points %
Description
Organization &
Cohesiveness
15
10
Text flows logically so that paper can stand on its
own
Editing
7
5
Correct grammar and spelling
& Formatting
Content
90
60
Company and product/service descriptions(10 pts);
industry analysis including trends and competitive
style (20 pts); market analysis(20 pts); target
market identified; share of market to be captured,
and sales growth forecast(20 pts); marketing and
sales plan including promotion and positioning the
business in the marketplace (20 pts)
Total
150
100
A quality paper will meet or exceed all of the above
requirements.
Final Plan -Due Week 7
Category
Points %
Description
Executive
Summary
100
40
1-2 page description of the business opportunity,
that can stand on its own for a hurried reader
Documentation
& Formatting
20
8
All citations in APA format, correct font and
margins, 20-25 pages plus appendices
Organization &
Cohesiveness
20
8
Follows the suggested outline in Figure 1.1 of the
text, and the entire text flows logically
Editing
10
4
Correct grammar and spelling
Category
Points %
Description
Content
100
40
Professional quality content with assumptions
documented and the following key areas covered:
industry analysis(10 pts); target market
identified(10 pts); marketing and sales plan
including a growth forecast(10 pts); management
resources identified; operating plan(30 pts); cash
flow forecast based upon documented operating
assumptions(30 pts); exit strategy(10 pts).
Total
250
100
A quality paper will meet or exceed all of the above
requirements.
Power Point Slides and Script
Category
Points %
Description
Slide
Content
60
40
10 slides maximum, highlighting the key areas of the
plan
Slide
Format
15
10
Slides should not be detailed text; should be succinct
Script
Content
75
50
Script is a 15 minute sales pitch to potential investors
and lenders. It should amplify the points on the slides,
and end with the funds requested.
Total
150
100
A quality paper will meet or exceed all of the above
requirements.
Best Practices
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The following are the best practices in preparing this paper.
•
Cover Page – Include who you prepared the paper for, who prepared, and date.
•
•
•
•
Table of Content – List the main ideas and section of you paper and the pages in
which they are located.
Work Cited – Use the APA citation format.
Font and Margins – Times Roman 11 pt, one inch margins all around, single
spaced.
Feedback on Weekly Assignments – Instructor feedback on all assignments should
be addressed in the ensuing assignment.
First Screen
From “Preparing Effective Business Plans” by Bruce R. Barringer
Part 1: Strength of Business Idea
Name or type of business:
For each item, circle the most appropriate answer and make note of the (-1), (0), or (+1)
score.
Low Potential (-1)
Moderate Potential (0)
High Potential (+1)
Weak
Moderate
Strong
1.
Extent to which the
idea:
• Takes advantage of
an environmental
trend
• Solves a problem
• Addresses an
unfilled gap in the
marketplace
2.
Timeliness of entry to Not timely
market
Moderately timely
Very timely
3.
Extent to which the
idea “adds value” for
its buyer or end user
Low
Medium
High
4.
Extent to which the
customer is satisfied
by competing
products that are
already available
Very satisfied
Moderately satisfied
Not very satisfied
or ambivalent
5.
Degree to which the
idea requires
customers to change
their basic practices
or behaviors
Substantial changes
required
Moderate changes
required
Small to no changes
required
Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
Part 2: Industry-Related Issues
Low Potential (-1)
Moderate Potential (0)
High Potential (+1)
1.
Number of
competitors
Many
Few
None
2.
Stage of industry life
cycle
Maturity phase or
decline phase
Growth phase
Emergence phase
3.
Growth rate of
industry
Little or no growth
Moderate growth
Strong growth
4.
Importance of
industry’s products
and/or services to
customers
“Ambivalent”
“Would like to have”
“Must have”
5.
Industry operating
margins
Low
Moderate
High
Part 3: Target Market and Customer-Related Issues
Low Potential (-1) Moderate Potential (0)
High Potential (+1)
1.
Identification of
Difficult to identify
target market for the
proposed new venture
May be able to identify
Identified
2.
Ability to create
“barriers to entry” for
potential competitors
Unable to create
May or may not be able Can create
to create
3.
Purchasing power of
customers
Low
Moderate
High
4.
Ease of making
customers aware of
the new product or
service
Low
Moderate
High
5.
Growth potential of
target market
Low
Moderate
High
Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
Part 4: Founder- (or Founders-) Related Issues
Low Potential (-1) Moderate Potential (0)
High Potential (+1)
1.
Founder or founders
experience in the
industry
Moderate experience
Experienced
2.
Founder or founders
No skills
skills as they relate to
the proposed new
venture’s product or
service
Extent of the founder None
or founders
professional and
social networks in the
relevant industry
Extent to which the
Weak
proposed new venture
meets the founder or
founders personal
goals and aspirations
Moderate skills
Skilled
Moderate
Extensive
Moderate
Strong
Likelihood that a
team can be put
together to launch
and grow the new
venture
Unlikely
Moderately likely
Very likely
Low Potential (-1)
Moderate Potential (0)
High Potential (+1)
3.
4.
5.
No experience
Part 5: Financial Issues
1.
Initial capital
investment
High
Moderate
Low
2.
Number of revenue
drivers (ways in
which the company
makes money)
Time to break even
One
Two to three
More than three
More than two
years
One to two years
Less than one year
Financial
performance of
similar businesses
Ability to fund initial
product (or service)
development and/or
initial startup
expenses from
Weak
Modest
Strong
Low
Moderate
High
3.
4.
5.
Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
personal funds or via
bootstrapping
Overall Potential
Each part has five items. Scores will range from -5 to +5 for each part. The score is a
guide—there is no established rule-of-thumb for the numerical score that equates to high
potential, moderate potential, or low potential for each part. The ranking is a judgment
call.
Score
(-5 to +5)
Overall Potential of the
Business Idea Based on
Each Part
Part 1:
Strength of Business
Idea
High potential
Moderate potential
Low potential
Part 2:
Industry-Related
Issues
High potential
Moderate potential
Low potential
Part 3:
Target Market and
Customer-Related
Issues
High potential
Moderate potential
Low potential
Part 4:
Founder- (or
Founders-) Related
Issues
High potential
Moderate potential
Low potential
Part 5:
Financial Issues
High potential
Moderate potential
Low potential
Overall Assessment
High potential
Moderate potential
Low potential
Suggestions for
Improving the
Potential
Summary—briefly summarize your justification for your overall assessment:
Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
TABLE 1-1 Business Plan Format for New Venture Fitness Equipment Inc.
Table of Contents
I.
Executive Summary
1
II.
Company Description
3
III.
Industry Analysis
6
IV. Market Analysis
10
V.
14
Marketing Plan
VI. Management Team and Company Structure
18
VII. Operations Plan
22
VIII. Product (or Service) Design and Development Plan
25
IX. Financial Projections
30
Appendices
Summary of Feasibility Analysis, Including Customer Reaction to
the Product or Service
Supporting Industry Research
Resumes of Management Team Members
…
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