Expert answer:Prince Sports in the tennis industry, assignment h
Answer & Explanation:Prince targets racquets at specific
market segments
1. In the 21st century what
trends in the environmental forces (social, economic, technical, competitive,
and regulatory) (a) work for and (b) work against success for Prince Sports in
the tennis industry?
2. Because sales of Prince Sports in
tennis related products depends heavily on growth of tennis industry, what
marketing activities might it use in the United States to promote tennis playing?
3. What promotional activities might Prince
us to reach (a) recreational players and (b) juniors players?
4. What might Prince do to gain
distribution and sales in (a) mass merchandisers like Target and Walmart and
(b) specialty tennis shop?
5. In reaching global markets outside the
United states (a) what are some criteria that Prince should use to select
countries in which to market aggressively, (b) what three or four countries
meet these criteria’s best, and (c) what are some marketing actions Prince
might use to reach these markets
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