Expert answer:Recommendation and Perceived Issues and Challenges
Answer & Explanation:Based on the attachment below (SWOT analysis), please write around one page about Recommendation and Perceived Issues and Challenges for Lenovo. Please provide any reference if needed.Recommendation: The team’s recommendation for the business relative to its operational strategy based on the SWOT analysis above.Perceived Issues and Challenges: A discussion of the issues and challenges that will have to be addressed as a result of the SWOT analysis and/or the recommendation your team is making.swot.docx
swot.docx
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Lenovo’s Strategy: Expanding global reach/becoming a stronger global player.
Strengths:
1. Processes and Technology
a. Supply Chain
b. Technology Innovation (transition into second strength: products)
2. Products
a. ThinkPad Laptop
b. Yoga Ultrabook
Weaknesses:
1. Human Resources
a. Lack of cultural understanding
b. Poor corporate culture integration
2. Products
a. Lack of differentiation
b. Commodity market
Opportunities Discussion: a discussion of the opportunities available to the business that might
support the existing operations strategy or suggest another strategy
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Market/Grow Smartphone Product- The LePhone, an android smartphone, is Lenevo’s
smartphone product. The phone was a huge success in China. In fact, Lenovo is the bestselling cellphone manufacture. The phone can be purchased in numerous countries and is
an unloacked phone thus can be utilized by global travelers.
Capitalizing on Smart Connected Devices—creating brand loyalty similar to target
Growth of tablet market- Global tablet popularity is expect to grow exponentially from
2015-2019. Current global tablet shipment is 248 million units, increases to 286 in 2018,
before falling to 269 in 2019.
Expand upon their unique business model of “global-local”-already has customers in
more than 160 countries; operational center in United States and China, Invest Relations
Center in Japan and Research Center in Japan- expand upon the unique centers of
excellence model—foregoing headquarters-allowing themselves to have a stronger global
presence. Many of these centers are in US, Japan, and China—showing an opportunity
for others countries in Europe or India.
Threats Dicussion: a discussion of the threats the business if facing, both internally and
externally, that may have a bearing on the business’s operational strategy’s success of failure
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Slowing growth rate of the laptop market—they are known as a PC brand and will have
to reidentify themselves
Saturated smartphone markets in developed countries- although Lenvoo currently odes
not compete in most developed countries, it will have difficult growing as a global leader
without growing its smartphone division and entering into developed economies.
Rapid technological change- all tech companies are feeling this
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Intense competition- the company faces competition in all business segments. Acer,
apple, dell, Samsung, hp, and Toshiba are some to be concerned about.
Resources:
http://www.lenovo.com/lenovo/us/en/locations.shtml
http://www.lenovo.com/lenovo/us/en/our_company.html
http://www.statista.com/statistics/269912/worldwide-tablet-shipments-forecast/
http://www.idc.com/getdoc.jsp?containerId=prUS25593415
http://www.pcmag.com/article2/0,2817,2487698,00.asp
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