Expert answer:Need help with MKT 100 Marketing Week 9 Discussion

Answer & Explanation:”Promotion Mix” Please respond to the following:In a written or video post, respond to the following discussion. Debate It: The majority of promotional activities are deceptive. Provide a rationale for your response.For this week’s discussion be sure to:Incorporate terms / information from Chapter 16 in the textbook.Comment on at least one (1) of your peers’ posts.Marketing Week 9 Notes.docx
marketing_week_9_notes.docx

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What is Integrated marketing communications?
Do you remember how advertisements reached us in the seventies and eighties?
It was the time of television, radio, and newspapers. But with the changes in
technology more modes of promotion have come into prominence. Mobile
devices and the Internet have revolutionized the way we communicate.
The emergence of new technologies made it necessary for organizations to
develop an integrated communications strategy in which the marketer focuses on
sending out a consistent message to customers using the different elements of
the promotion mix.
Let’s take the example of Coca-Cola, which was the official sponsor of the Super
Bowl 2013. The challenge facing the company was to promote its own product
along with the event. To begin with, the company sourced out all the promotion
activities to a firm that could manage all of their marketing communication needs.
Key Considerations of Promotional Mix
Mainframe Electronics is a multinational electronics
company headquartered in Los
Angeles, California. After
leading the market for television
and computers for over a
decade, the company decided
to enter the smartphone market.
To achieve its promotional
goals, the marketing team is
working on the right
combination of promotional
methods that will constitute the
promotion mix. The promotion
mix is a combination of public
relations, advertising, sales
promotion, and personal selling.
To develop a successful
promotion mix, the company
has to consider a few factors
that would affect the selection
of the promotional methods.
Role of Advertising and Public Relations in
Promotion
An organization uses several promotional methods to inform,
persuade, and remind consumers about its products. To
achieve these goals, it develops the promotion mix which is a
combination of the four promotional elements of advertising,
sales promotion, personal selling, and public relations. Let us
explore advertising and public relations in some detail.
…
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