Hello, my name is Leroy Franke. I’m the author of A Technician’s… Hello, my name is Leroy Franke. I’m the author of A Technician’s Guide to Accelerating the Auto Repair Industry and the founder of Automotive Learning Center. It’s said that timing is one of the most important factors in determining a start-up’s success. As an industry expert, I promise you that the time to pioneer change is now.We have a problem where automotive technology is rapidly evolving but our workforce is not. When Toyota or Ford puts out new technology -all-electric vehicles, for example – they train their technicians on the theory, diagnosis, and repair for those issues. But how is John from John’s auto going to keep up? A lot of times he can’t.ALC not only offers courses focused on keeping techs like John relevant but our eLearning instructor-led VR integrated curriculum is designed to build a foundation for new technicians to start their career.I’m offering 10% for only $100,000. Thank you.Susana becomes curious about how Leroy is doing. She calls him to follow up since his next round on Elevator Pitch is coming up soon. Leroy picks up and says, “Oh wow Susana, you called at the perfect time! Since I last saw you, I’ve really been focusing on expanding our business and building revenue streams.In the past year, we’ve expanded to offer our training in 140 auto repair shops. We’ve also moved to a subscription model with a long free trial period while we build out more training modules. In the last 6 months, we’ve earned over $12,000 in revenue from $15 monthly subscriptions to our online training materials. We reinvested that money in contracting an animator and creating more content. Last year, we had 10 training modules; now, we have over 40 different modules!I know the investors were worried about our profitability and wanted us to find advertising sponsors. We’re working on building partnerships with technical colleges, which will hopefully bring in more users and revenue. I hope our new revenue from subscriptions will impress them!”Susana is impressed with ALC’s growth but she remembers how nervous he had been for his first pitch. She says, “Wow! It sounds like ALC has taken big steps over the last year that could show the investors your profitability. Now let’s revise your original elevator pitch to showcase those improvements and impress the investors.8. What improvements has Leroy made over the last year?9. Revise Leroy’s pitch to showcase ALC’s growth over the last year. Write the new pitch below.10. As an investor, why would you like to invest in Leroy’s business? Justify the reasons. Business Entrepreneurship MGT 105
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