Expert answer:Organizations routinely track the activity of individuals who visit their website. This is typically done through the use of “cookies,” designed to improve visitors’ experiences on a particular website. Unfortunately, many organizations utilize technology that allows them to track customer behavior across the Internet without the customers’ consent or knowledge. This practice is often referred to as third-party tracking. What are the motivations and incentives for organizations to collect information? In other words, what do they do with it? What are the ethical and/or legal issues related to third-party tracking? Support your answers with examples.
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