Expert answer:FORD MOTOR BUSINESS IMPLEMENTATION PLAN 5
Expert answer:In this week’s announcement, your instructor will assign you to a group with three to four of your peers. In your small group, post and critique your own business implementation plan. In your critique, address the areas that highlight your strengths and the areas that may be weak. Additionally, provide a brief overview of the areas in which your audience might challenge your findings or recommendation. attached is my business plan – in the attached miletones – reply should be one to two paragraphs – attached is the rubric. . below is the professor feedback for each milestone:milestone 1MBA 705 Milestone One Rubric feedback: Think you have some major issues here and maybe we should speak by telephone about this before we get to far along in the course. Please email me to set up a call if you choose to do so.Main Elements: You have headings for all the sections.Critical Thinking: Initially you focus on automated production capability and later in the paper you mention autonomous vehicles. Which is your proposed business development opportunity? And don’t these programs already exist – certainly automate production is a given in this industry.Problem or Opportunity: The problems that Ford may or may not have in the market are separate from what you are proposing and again what you are proposing is not a new activity.Competition: What does “flooding the market with cheap second hand cars” mean in this context?Innovation: Not identified.Articulation of Response: Add an abstract and be consistent in paragraph/heading formatting’s.milestone 2MBA 705 Milestone Two Rubric feedback: Some sections were very well done but some were not – logic is missing which may cause your feasibility and financial justification to be problematic. How much will this cost and how much will need to be added to the vehicle price – will customers find the price/value relationship to be worth it?Critical Thinking: This is a very optimistic project and will need to be well thought through but it is better than where you started with the first week’s assignments.Physical and Technological Resources: Far outside of your company’s core competencies and this needs more expansion and planning.Implementation Schedule: Not realistic. Technology developments, partnerships, design and outfitting vehicles can not be done in a matter of weeks. Part of the business judgement is to understand the reality of these actions.Intrapreneurship or Entrepreneurship: Risk is not an entrepreneurial factor. Articulation of Response: Add page numbersmilestone 3MBA 705 Milestone Three Rubric feedback: Ten percent late penalty assigned grade from 85 to 77Key Roles, Responsibilities, and Qualifications: This is too general and needs more specificity connecting to your project.Contingency Plans: Basically you are stating that if there are any problems people will be changed. You need again to be more specific what problems and what tasks will need to be redefined as the project planning goes forward.milestone 4Main Elements: Not really coveredCritical Thinking: No logic for why this project would increase Ford’s revenues by 6% was provided. It would appear that you do not understand some of the basic terms and reports that are identified in the rubric.Financial Analysis: One lump number for costs at $20,000 with no detail (which seems unrealistically low). No break even and no NPV calculation and no data even to attempt these calculations.Analysis Parts: No real budget and funding provided by Ford.Financial Reports: The assignment was not to provide financial statements and information for the company (Ford in total) but to provide these statements for your project.Articulation of Response: And you were late – no point in assigning a late penalty….
milestone3.docx
redo_milestone_two.docx
20171224112255mba_705_milestone_three.docx
milestone4.docx
redo_milestone_one__1_.doc
rubric_discussion_grad.pdf
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Running head: FORD MOTOR AUTOMATED CAR CAPABILITY
Ford Motor Automated Car Capability
Natalia Cardona
Southern New Hampshire University
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FORD MOTOR AUTOMATED CAR CAPABILITY
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Abstract
In an implementation of a project plan, it is important to consider the organization’s core
competencies and how the plan will be affected or is going to affect them. This paper will
address various core competencies of the ford motor company and how they will affect the
implementation of the plan. Additionally, the impact of plan implementation on the core
competencies will also be discussed. Ford has a one ford corporate culture, and the paper will
show how this corporate culture is incorporated during the implementation of the project
plan. Furthermore, the paper discusses various key roles, responsibilities, and qualifications
of members of the implementation team. Finally, the paper addresses the contingency plan
that can be used in case the composition of the implementation team needs to be changed.
FORD MOTOR AUTOMATED CAR CAPABILITY
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Organization’s core competencies
Core competencies include the prominent skills, characteristics functions as well as
assets that the company is in possession. These core companies of the Ford Company make it
prominent in the automobile market. The core competencies of the Ford Company help them
achieve competitive advantage over their rival competitors in automobile manufacturing
industry such as general motors and Toyota. Due to strong brand recognition as a key core
competency of the company, it stands in a good position for the implementation of this
project. The company is one of the leaders in the automobile industry, which gives it an edge
and compete against other companies. This is important during the implementation of its
plans and especially this project. Additionally, the Ford Company has a strong One Ford plan
that enabled it to successfully escape from the dismal performance that crippled it during the
2007-2008 financial crisis. With this plan as one of the core competencies of Ford, the
implementation of this plan would be easy (Flamholtz, & Randle, 2011).
Ford has the ability to build a relationship with other companies which help them
have strategic alliances as well as joint ventures. During the implementation of this project,
the company will require the input of companies in sourcing for the required material for the
project to reduce the production cost. Partnering with other companies producing the physical
and technological resources required will be vital to lower the production cost. Keeping the
production cost as low as possible will be a good strategy to produce cars that are relatively
cheap and affordable. These core competencies of the company will enable it to have partners
that are well versed in medicine that can be able to provide their systems with the information
necessary such as in the field of medicine. Additionally, the company will partner with other
manufacturing companies of the physical and technological resources to ensure these
products are readily available at a lower price. This will ensure that the production cost of the
new automated cars is not extremely high. Moreover, the companies providing different
FORD MOTOR AUTOMATED CAR CAPABILITY
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physical and technological resources will provide their expertise in incorporating the
resources of the designed cars. This will ensure the shortcomings of the Ford Company’s core
competences in such areas are covered. Thus, the implementation phase of this project greatly
relies on the core competencies of the company for its success (Flamholtz, & Randle, 2011).
Another core competency of the Ford Company is its manufacturing and distribution
network because its operations are extended in over 100 countries across the world. This core
competency will the project to be implemented easily due to the company’s effectiveness in
manufacturing and distribution of their products. Apart from manufacturing and distribution,
the lavish company designs that add to its strength and core competencies. Therefore,
incorporating the automated car capabilities that can detect the health of the car occupants
will be a scoop for the company. The implementation of this project will also add to its
widely accepted designs and make it improve its sales across the world. Finally, the
implementation of this project will be aided by the company’s quality assurance and
customer service that enable the company to be excellent during their marketing campaign.
Many customers would like to buy a product that assures them of quality. Quality of the Ford
cars comes with different definitions. First, the customers can get the value of their money
once they buy the autonomous car from Ford. Additionally, customers are able to determine
the quality of the car if it performs the intended purpose and works to the set requirements.
The implementation of this project will be easy because customers know they will get a car
that can protect their lives and reduce road accidents. Moreover, Ford cars are of high quality
due to the presence of customer service across the world. Customers associate customer
service with quality and this will essential for the implementation of the project (StanFord,
2014).
Corporate culture
FORD MOTOR AUTOMATED CAR CAPABILITY
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The One Ford plan forms the corporate culture of the company that will be vital for
successful implementation of the project plan. This organizational culture aims at unifying
the global organization to gain synergy as well as consistency. The main characteristics of the
company’s corporate culture include
F: Foster Functional and Technical Excellence
O: Own Working Together
R: Role Model Ford Values
D: Deliver Results
The ability of the company to foster functional, as well as technical excellence that
supports innovation, will be important in the successful implementation of the plan. Ford is
aware of the importance of pushing its performance high to take over the automotive market.
Thus, this organizational culture will result in successful implementation of the plan from the
technological improvement and training imparted to the employees. Moreover, the company
is constantly encouraging and supporting its employees to improve their technical knowledge
and innovation to improve organizational development. With this corporate culture, it will be
easy to successfully implement the plan in an environment where technology and technical
ideas are fully supported (StanFord, 2014).
Furthermore, working together is an organizational culture in Ford. This would allow
for teamwork when implementing this plan. It will be important for all the employees to be
involved during the implementation phase of the plan. The company emphasizes on
teamwork so that individual employees can also have personal development when they are
involved in coming up with new products in the company. This would be the same for the
implementation of the autonomous car capable of identifying health status of the driver.
Thus, with combines teamwork and individual knowledge and skills, the implementation of
the plan would be successful (Motavalli, 2014).
FORD MOTOR AUTOMATED CAR CAPABILITY
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Ford Motor Company requires its employees to be role models for the business as
well as its values. This allows for integrity along with positive behaviors among the workers.
This would be vital during the implementation of the plan. Employees would like to produce
a product that sets the standard for the company high. This is because the corporate culture of
the company focuses on quality and sustainability of their products. This will enable
successful implementation of the plan to deliver a quality product to sustain and maintain the
vision and mission of the company (Parment, 2014).
Finally, delivering results is a key corporate culture of Ford. The company is effective
in ensuring customer satisfaction to achieve business goals. Moreover, responsibility and
accountability are also highlighted this will be important for the plan to be successfully
implemented. The company will want to produce good results to satisfy its customers, which
will lead to successful implementation of the plan.
Key roles, responsibilities, and qualifications
The success of this plan will depend on the personnel involved during the
implementation phase. The cross-functional business implementation team would be aimed at
team building, communication as well as proper coordination of resources to achieve efficient
use of time skills as well as effort. The team will also have a mix of balance as well as a
complementary skill that ensures sensitivity and knowledge of the customer environment
(Gao, Hensley, & Zielke, 2014).
Project manager
In this team, I will be the project manager/team leader. My responsibilities will be
overseeing day to day activities to ensure the project implementation is in accordance with
the time frame set. I will also be coordinating customer resources for the project.
Additionally, I will be formulating actions of the project plan as outlined in the schedule. I
FORD MOTOR AUTOMATED CAR CAPABILITY
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will also be building a project team along with managing the personnel in the team. Finally, I
will be tasked with assigning tasks to various members of the team.
Project sponsor representative
Ford will be the sponsor of this project, and thus it will be necessary to have a
representative on the team. The individual will be tasked with initiating as well as monitoring
the project. Also, the project parameters will be established in this department. He or she will
also be charged with controlling costs for the project. The individual will also be tasked with
identifying and resolving any impediments concerning the project. He or she will also be
committing resources such as the budget as identified during scheduling.
Implementation service manager
This individual will act as the project liaison and will interpret the requirements of the
customers in the implementation of the plan. Thus he or she will be working with customers
to ensure the plan caters all the areas of customer satisfaction.
IT specialist
Implementation of this plan will need IT specialists who know various programming
languages. The individual will be mandated to carry out technical responsibilities in the team.
He will also coordinate with the source of health information to incorporate it into the project.
Much of the automation responsibilities will be carried out by the IT specialists.
He or she will be the head of the IT department.
Business units
The team will consist of business specialist from the company who will provide
information on business rules as well as standards of operations of the autonomous car. The
personnel will have vast experience in contacting market research in the field of automotive
to provide the required advice for the product to be competitive in the market.
Technical support
FORD MOTOR AUTOMATED CAR CAPABILITY
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The personnel in technical support will be charged with operational issues of the
automation. The personnel will have expertise in all the areas of automation of cars as well as
software and hardware of an automation system. The technical support team will also be
charged with testing the complete automated car.
Trainer
The trainer will be developing the schedule for training. He or she will be delivering
the training on any advancement of new technology required during implementation. He will
also be required to gather and arrange necessary materials for training. He is responsible for
the future training of the product.
Contingency plans
In case the team composition needs to be changed, the project manager will be tasked
to identify new team members depending on the affected department. The selected team
member may not be able to carry out the duties as outlined and thus contribute to the need of
finding another one. Proper interviews will be contacted to get the proper candidate for any
position that is underperforming. The project sponsor will determine if funds are well utilized
as allocated and if a need arises, increase or reduce the personnel in the implementation
phase. Moreover, an emergency team will be put in place to cater for any emergency
shortcomings during the implementation of the project plan.
FORD MOTOR AUTOMATED CAR CAPABILITY
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References
Flamholtz, E., & Randle, Y. (2011). Corporate culture: The ultimate strategic asset. StanFord,
Calif: StanFord Business Books.
Gao, P., Hensley, R., & Zielke, A. (2014). A road map to the future for the auto industry.
McKinsey Quarterly, Oct.
Motavalli, J. (2014). Forward Drive: The Race to Build the Clean Car of the Future.
Routledge.
Parment, A. (2014). Auto brand: Building successful car brands for the future. Kogan Page
Publishers.
StanFord, N. (2014). Organisation culture: How corporate habits can make or break a
company.
Running head: FORD MOTOR BUSINESS IMPLEMENTATION PLAN
Ford Motor Automated Car Capability
Natalia Cardona
Southern New Hampshire University
1
FORD MOTOR BUSINESS IMPLEMENTATION PLAN
2
Abstract
Ford has always been interested in increasing the relationship between car functionality
and driver awareness. This is in an attempt to reduce road accidents and produce safer cars for
travel. In line with this, the proposed implementation is of a car that links automated features
within the Ford cars with technologies that will enable the assessment of the health of the driver
to ensure that they are in good health when handling the car. The paper discusses implementation
plan from inception to completion of the concept. Some of the elements discussed include
physical and technological resources needed for the implementation of the concept. The paper
discusses how these resources will improve the operations of the automated car. The schedule for
implementing the plan is also analyzed as well as project review process and indicators of
success. Finally, the paper addresses how entrepreneurship is factored into the plan as well as
protection steps for the brand and other intellectual property.
FORD MOTOR BUSINESS IMPLEMENTATION PLAN
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Physical and technological resources
Before this product is launched a lot of research is necessary to ensure that Ford covers
all the basis. The company might be liable if it were to make a promise on something it may be
unable to deliver on. This is because it may put people’s lives in danger. The company thereby
needs to invest heavily in this project to ensure that the team involved can develop a foolproof
product. For this project to be successful there is need to develop a kind of wearable technology
which can be linked to the vehicle to allow for biometric data to stream continuously. This
technology will then alert the relevant driver assist program which will intervene once the health
of the driver is compromised. Another physical resource that is needed is the addition of an
electrocardiography reader (ECG) which will be fixed onto the car seat to be able to monitor the
heart rate of the driver. An electrocardiography reader will be sourced from a hospitals and
electrodes will be attached at the end. Additionally, there is the need for infrared cameras and
sensors to be able to track the vital signs of the driver (Coppola & Morisio, 2016). Ford will
contract a company that deals with these type of cameras and sensors to provide them at a
cheaper price.
Applications are also necessary to enable the car to be able to carry out these functions.
These applications will have to contain all the information relating to an effective health and
wellness program that will cover patients of all ages and conditions. This is in synchronization
with Ford’s plan to increase their connectivity, mobility, autonomy, and customer experience and
data analytics. These applications need to be able to measure wakefulness, heart rate and blood
sugar in conjunction with the in-vehicle technology. The car features can however not be fully
autonomous. This is because there are some instances where a human behind the wheel may be
required for instance, in cases of roadblocks or construction. As a result there is need for a
FORD MOTOR BUSINESS IMPLEMENTATION PLAN
4
feature that allows for the switch back to human control. This will be done by expanding the
services of Ford Sync which is already in use for infotainment purposes and enable the company
to be able to develop monitoring capabilities. For instance, Ford sync can be able to give alerts
when it comes to location-based allergies and pollen alerts. The system also needs to have a
voice command system as it is not advisable to operate manually when a person is driving.
Additionally, cloud-based health management systems should be incorporated.
It will be important for the company to with partners that are well versed in medicine that
can be able to provide their systems with the information necessary so as to enable the Ford sync
features to be able to respond accordingly in cases of heart attacks, asthma attacks or even
allergy attacks. Additionally, the company will contract other manufacturing companies of the
physical and technological resources to ensure these products are readily available at a cheaper
price. This will ensure that the production cost of the new automated cars is not extremely high.
Additionally, the companies providing different physical and technological resources will
provide their expertise in incorporating the resources into the designed cars. This will ensure the
shortcomings of the Ford Company’s core competences in such areas are covered.
Partnering with other companies producing the physical and technological resources
required will be vital to lower the production cost. Keeping the production cost as low as
possible will be a good strategy to produce cars that are relatively cheap and affordable. This
strategy will enable the company to sell its automated cars at $100, 000-200, 000, which will be
a coup for customers. Customers like to get value for their money and this is what the automated
cars from Ford will give them. The company will therefore ensure that customers get the best
price and value relations for purchasing a worthy car.
FORD MOTOR BUSINESS IMPLEMENTATION PLAN
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Implementation
I.
Adding a heart monitor on to the driver’s seat
There is to be a heart monitor in the driver’s seat. This will be through adding an
electrocardiography reader to the driver’s seat. An electrocardiography reader is often used in
hospitals, however, in this case, electrodes are usually attached at the end. However in this case,
a remote system will be used and the ECG can be able to assess the driver’s condition through
their clothes. To be effective however, it is important for the driver not to wear very heavy
clothes as this may end up blocking the signal. This ECG will thereby monitor the heart rates of
these patients, and in cases of emergencies, the system can be able to use driver assist programs
that will help the driver navigate safely so that he or she is not involved in an accident. It will
also save on time as patients already suffering from a heart condition do not have to take time
every morning to measure their condition, they can do this as they drive and this will be more
convenient (Parment, 2014). This is expected to take a period of one year as there will be a lot of
testing and retesting to make sure that the ECG works. The company needs to test it over
clothing of different kind to ensure that it works properly and come up with the right kind of
clothing which we can recommend to drivers. This will be done by the engineers as they
understand the cars design better.
II.
Glucose monitoring and incorporating a cloud-based health management system
The second stage of the implementation of this technology is the glucose monitor data
which will be displayed on the car’s dashboard. …
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