Expert answer:Signature Assignment: The Entrepreneurial Marketin

Expert answer:About Your Signature Assignment Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements. Purpose of Assignment The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad. Assignment Steps Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies. Develop a 1,050-word analysis addressing the following:Describe your organization’s mission, vision, and values.Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems. Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business’ success. Discuss how the concepts help align the organization’s values with your values. Explain the reasoning leading to these conclusions.Select two of the following departments and explain marketing’s role in coordinating their distinct functions:DistributionCustomer Service Advertising and Public Relations Research and Design Sales Operations or ManufacturingCompare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems. Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.Discuss any emerging marketing trends that may affect your business.Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
mkt421r16_wk5_gg_the_entrepreneurial_marketing_manager.doc

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The Entrepreneurial Marketing Manager
Grading Guide
MKT/421 Version 16
Marketing
Copyright
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The Entrepreneurial Marketing
Manager Grading Guide
MKT/421 Version 16
Edited in accordance with University of Phoenix® editorial standards and practices.
2
The Entrepreneurial Marketing
Manager Grading Guide
MKT/421 Version 16
Individual Assignment (Signature): The Entrepreneurial Marketing Manager
Purpose of Assignment
The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial
manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s
ethics and values with their business actions and understanding the unique differences in marketing strategy
planning for domestic business versus business abroad.
Resources Required
•
•
Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440
Week 5 video
Grading Guide
Content
Described student’s organization’s mission,
vision, and values.
Explained how these values will be aligned to
student’s own personal brand identity, ethics,
and values when doing business, planning
strategies, and solving problems.
Discussed at least two concepts from class
that are elements of a marketing plan and are
important tools to student’s entrepreneurial
business’ success. Discussed how the
concepts help align the organization’s values
with student’s values. Explained the
reasoning leading to these conclusions.
Selected two of the following departments
and explained marketing’s role in coordinating
their distinct functions:
• Distribution
• Customer Service
• Advertising and Public Relations
• Research and Design
• Sales
• Operations or Manufacturing
Compared and contrasted how culture is
likely to impact domestic marketing strategies
versus what the company may encounter
when doing business abroad such as cultural
norms, economics, politics, and legal
systems.
Met
Partially
Met
Not Met
Comments:
3
The Entrepreneurial Marketing
Manager Grading Guide
MKT/421 Version 16
Content
Met
Partially
Met
Not Met
Total
Available
Total
Earned
7
#/7
Partially
Met
Not
Met
Total
Available
Total
Earned
3
#/3
Comments:
Explained the actions the company can take
to ensure that it evolves with the target at
home and the countries it does business in.
Discussed any emerging marketing trends
that may affect student’s business.
Cited a minimum of two peer-reviewed
sources with one being from either the text,
video material, or the University Library.
The paper is 1,050 words in length.
Writing Guidelines
Met
Organization
The tone is appropriate to the content and
assignment.
The introduction provides a sufficient
background on the topic and previews major
points.
Paragraph transitions are present, logical, and
maintain the flow throughout the paper.
The conclusion is logical, flows from the body
of the paper, and reviews the major points.
Mechanics
The paper—including tables and graphs,
headings, title page, and reference page—is
consistent with APA formatting guidelines and
meets course-level requirements.
Intellectual property is recognized with in-text
citations and a reference page.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed
including spelling and punctuation.
Comments:
4
The Entrepreneurial Marketing
Manager Grading Guide
MKT/421 Version 16
Assignment Total
Additional comments:
#
10
#/10
5
…
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