Expert answer:1-2 page Marketing Strategy (Need this to be great

Expert answer:Final Project: Developing a Marketing StrategyAs a marketing professional, you will likely be involved in the development of both marketing strategies and marketing plans. It is important to have an understanding of what differentiates these terms.A marketing strategy is an explanation of the goals you need to achieve through your marketing, which is shaped by your business goals. By contrast, a marketing plan is how you are going to achieve your marketing goals. Your marketing strategy serves as a road map that will guide you from one point to another within your marketing plan. In other words, the strategy is the thinking (the “what”) and the plan is the doing (the “how”). The purpose of your marketing strategy should be to identify and communicate the benefits of your business offering to your target market.For example, if your business objective is to gain broader market adoption, your marketing strategy might be to introduce into new market segments, and your marketing plan might be to develop a marketing campaign that reaches out, identifies with, and focuses on a specific segment.For your Final Project, you will apply the concepts and topics you have learned throughout this course to create a marketing strategy. You will not be creating a marketing plan.By TomorrowSubmit your completed Final Project. The Final Project should be a 2–3 page marketing strategy which uses the Final Project Template, filling in each field with the required information, including:Target market segment(s)Who are your existing and potential customers (target market)?What are the needs of your target market, as identified through market research?Business strengthsWhat are your company’s strengths?How do the strengths of your company match the needs of your target market?Marketing activitiesWhat marketing activities are likely to ensure that your target market knows about the products and/or services you offer, and why these products/services meet their needs?Why did you select each of these marketing activities?Monitoring and evaluationHow will you monitor and evaluate how effective your marketing strategy has been?
usw1_mrkt_3001_final_project_template.pdf

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Final Project Template
Final Project: Marketing Strategy
Who are your existing and
potential customers (target
market)?
Target
Market
Segment(s)
What are the needs of your
target market, as identified
through market research?
What are your company’s
strengths?
Business
Strengths
How do the strengths of your
company match the needs of
your target market?
Marketing
Activities
What marketing activities are
likely to ensure that your target
market knows about the
products and/or services you
offer, and why these
products/services meet their
needs?
© 2014 Laureate Education, Inc.
Page 1 of 2
Why did you select each of
these marketing activities?
Monitoring
and
Evaluation
How will you monitor and
evaluate how effective your
marketing strategy has been?
References
References to Learning
Resources and other sources:
© 2014 Laureate Education, Inc.
Page 2 of 2
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