Expert answer:1. Explain customer-perceived value.

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Expert answer:Explain customer-perceived value.Explain total customer satisfaction.What valuable functions can brands perform for a firm? Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly, describe each of these approaches. Incorporating the concepts discussed in this assignment, answer the following: How does a loyal brand community support the positioning and branding of a small business? Provide an example to support your explanation.
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ASSIGNMENT 04
BM350 Marketing Management
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth
College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use
correct English, spelling, and grammar. Sources must be cited in APA format. Your response
should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the
Course Home page for specific format requirements.
Respond to the items below.
1. Explain customer-perceived value.
2. Explain total customer satisfaction.
3. What valuable functions can brands perform for a firm?
4. Given that the power of a brand resides in the minds of consumers and how it changes
their response to marketing, there are two basic approaches to measuring brand equity.
Briefly, describe each of these approaches.
5. Incorporating the concepts discussed in this assignment, answer the following: How does
a loyal brand community support the positioning and branding of a small business?
Provide an example to support your explanation.
Grading Rubric
Please refer to the rubric on the next page for the grading criteria for this assignment.
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