Expert answer:group project the analysis of Economic
Expert answer:I need information on the parts highlighted/written in red in the uploaded document. (ie Macroenvironment – An analysis of the macroenvironment of the selected country/region with an emphasis on its factors that are relevant to the firm, i.e., the analysis of Economic, Socioeconomic, Financial, Cultural, and Political/Legal forces.)
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Introduction – A very brief profile of the firm and product or service. Further, a justification for
the choice of country/region and mode of entry should be discussed.
Dan and Dorthy Gerber first introduced Gerber Baby Foods in 1928 in Michigan. The inception
of the idea came from trying to find an easier method to strain fruits and vegetables for their 7month old daughter Sally. Dan and Dorthy realized the tedious process could be easily done at
the family Fremont Canning Company. Workers began requesting samples for their own babies,
and the history of Gerber Baby Foods began (Gerber.com).
Today, Gerber is known for being one of the first recognized baby food be sold in supermarkets
and nationally advertised. Their production of products and services are catered towards families
with infants and small children (Mergent online).
Gerber Products Co owns 3 major baby food plants in the US with Subsidiaries having facilities
or market presence in Venezuela, Costa Rica, Poland, Mexico, France, Canada, and Puerto Rico
(Edgar.com)
Macroenvironment – An analysis of the macroenvironment of the selected country/region with
an emphasis on its factors that are relevant to the firm, i.e., the analysis of Economic,
Socioeconomic, Financial, Cultural, and Political/Legal forces.
Initial country screening was done by looking at the top 25 countries in both the 2017
A.T. Kearney Foreign Direct Investment Confidence Index as well as the 2009 MPI Index, as
evidenced by Exhibits A and B. While there are many countries that top both lists, we will
narrow our focus on five or so countries with high ratings in both: China, Germany, the United
Kingdom, Canada, and Australia. Exhibit C shows detailed data regarding the population and
birth rate for each of these countries.
Competitive Analysis – Assess the market conditions (such as size of market, market growth
rate, consumers, sales analysis). Address how these conditions affected your firm’s competitive
advantage.
The baby food business is highly competitive. Gerber Products Co and its subsidiaries are
amongst the top 3 leading producer or seller in all of its regions (Edgar).
Financial Analysis – Assess how exchange rate regimes, country/region monetary policies, and
financial decisions affected the financial position of your firm.
Mode of Entry – A mode of entry into the foreign market(s) that you selected. Pertinent factors
surrounding this mode (for example, import regulations, customs, payment methods, etc., for
Exporting as a mode) should then be covered and how they affected your firm’s performance.
Appendix:
Exhibit A
The 2017 A.T. Kearney Foreign Direct Investment Confidence Index. (2017)
Exhibit B
2009 Top 25 Countries MPI
Year = 2009
Country
Market
Size
Market
Growth
Rate
Market
Intensit
y
Infrastr
ucture
Market
Recepti
vity
Free
Market
Structur
e
Country
Risk
OVERAL
L INDEX
OVERAL
L RANK
China
100
93
20
85
9
24
61
63
1
Hong Kong
2
55
77
48
87
89
89
56
2
Luxembourg
1
23
94
69
69
90
97
54
3
Singapore
2
33
82
40
100
82
97
54
4
Canada
11
32
62
64
67
97
92
54
5
Australia
6
52
68
73
16
100
88
51
6
Switzerland
2
43
63
64
36
96
98
50
7
Netherlands
4
38
65
68
39
93
91
50
8
Iceland
1
68
68
81
26
91
54
50
9
Norway
3
45
72
69
17
84
100
49
10
New Zealand
2
47
60
67
14
99
87
47
11
Denmark
2
32
66
71
18
96
91
47
12
Germany
14
32
57
63
18
84
89
46
13
United
Kingdom
11
26
65
69
17
95
78
46
14
Belgium
3
37
71
48
41
86
75
45
15
Sweden
3
24
64
66
19
84
95
44
16
Korea South
10
55
56
49
21
78
70
44
17
Ireland
2
26
53
71
42
99
54
43
18
Austria
2
32
55
61
18
85
85
42
19
France
12
35
58
55
12
75
78
42
20
Finland
2
26
51
63
15
90
92
42
21
Qatar
1
42
100
35
29
48
76
41
22
Japan
21
26
50
52
9
84
71
41
23
Kuwait
2
55
82
37
21
58
68
41
24
India
45
83
10
21
8
53
49
41
25
Exhibit C
Country
Name
Series Name
2013
2014
2015
2016
Australia
Population ages 0-4, female (% of
female population)
6.41
6.34
6.30
6.24
Australia
Population ages 0-4, male (% of
male population)
6.80
6.73
6.69
6.62
Australia
Population, male
11,537,438.
00
11,699,505.
00
11,856,532.
00
12,021,005.
00
Australia
Population, female
11,579,915.
00
11,761,189.
00
11,932,806.
00
12,106,154.
00
Australia
Population ages 0-4, female (# of
female population)
742,729.52
745,722.78
751,638.50
755,327.18
Australia
Population ages 0-4, male (# of
male population)
784,856.74
786,828.25
792,812.78
795,932.37
Australia
Birth rate, crude (per 1,000 people)
13.30
13.20
12.70
..
Canada
Population ages 0-4, female (% of
female population)
5.33
5.27
5.23
5.14
Canada
Population ages 0-4, male (% of
male population)
5.68
5.62
5.58
5.49
Canada
Population, male
17,438,881.
00
17,630,939.
00
17,782,136.
00
18,001,277.
00
Canada
Population, female
17,716,570.
00
17,913,625.
00
18,066,474.
00
18,285,148.
00
Canada
Population ages 0-4, female (# of
female population)
944,744.22
944,763.92
945,210.43
939,312.21
Canada
Population ages 0-4, male (# of
male population)
990,417.22
991,582.71
992,983.71
989,044.59
Canada
Birth rate, crude (per 1,000 people)
11.00
10.90
10.90
..
China
Population ages 0-4, female (% of
female population)
5.86
5.89
5.88
5.86
China
Population ages 0-4, male (% of
male population)
6.42
6.43
6.40
6.36
China
Population, male
699,105,54
8.00
702,781,04
5.00
706,463,19
3.00
710,373,42
2.00
China
Population, female
658,274,45
2.00
661,488,95
5.00
664,756,80
7.00
668,291,57
8.00
China
Population ages 0-4, female (# of
female population)
38,559,519.
04
38,931,495.
62
39,060,174.
24
39,148,835.
16
China
Population ages 0-4, male (# of
male population)
44,860,332.
56
45,186,029.
69
45,237,894.
67
45,198,238.
80
China
Birth rate, crude (per 1,000 people)
12.08
12.37
12.10
..
Germany
Population ages 0-4, female (% of
female population)
4.06
4.09
4.12
4.16
Germany
Population ages 0-4, male (% of
male population)
4.43
4.46
4.49
4.53
Germany
Population, male
39,613,698.
00
39,805,149.
00
40,176,517.
00
40,683,679.
00
Germany
Population, female
41,031,907.
00
41,177,351.
00
41,510,094.
00
41,984,006.
00
Germany
Population ages 0-4, female (# of
female population)
1,663,895.4
3
1,683,136.3
2
1,711,545.0
5
1,747,091.2
0
Germany
Population ages 0-4, male (# of
male population)
1,755,733.9
0
1,775,458.1
4
1,805,342.7
3
1,842,299.4
3
Germany
Birth rate, crude (per 1,000 people)
8.50
8.80
9.00
..
United
Kingdom
Population ages 0-4, female (% of
female population)
6.06
5.99
5.95
5.85
United
Kingdom
Population ages 0-4, male (% of
male population)
6.55
6.47
6.42
6.31
United
Kingdom
Population, male
31,566,304.
00
31,825,636.
00
32,099,343.
00
32,368,558.
00
United
Kingdom
Population, female
32,561,922.
00
32,787,524.
00
33,029,518.
00
33,268,681.
00
United
Kingdom
Birth rate, crude (per 1,000 people)
12.10
12.00
11.90
..
United
Kingdom
Population ages 0-4, female (# of
female population)
1,972,306.8
7
1,964,100.0
9
1,964,845.9
1
1,946,628.3
4
United
Kingdom
Population ages 0-4, male (# of
male population)
2,066,893.3
3
2,059,687.6
5
2,061,490.8
9
2,044,050.7
3
References:
The 2017 A.T. Kearney Foreign Direct Investment Confidence Index. (2017). Retrieved from:
https://www.atkearney.com/foreign-direct-investment-confidence-index
World Bank (n.d.). Retrieved from:
http://databank.worldbank.org/data/reports.aspx?source=world-development-indicators
…
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