Expert answer:Communications

Expert answer:As the meeting drew to a close, it was clear that the members still did not agree on the marketing plan addressed. Robert is frustrated by the end of the meeting and tells the group that they can just work it out on their own. The group leader asks the other members to create their own marketing plan to bring back to the group at a later date.Write a 350- to 525-word paper that discusses important collaborative skills and the significance of effective communication when working in groups. Include the following:Describe collaborative skills you would use to create a more positive atmosphere.Explain the importance of effective communication and the drawbacks of the ineffective communication used in this scenario.Consider the email and the face-to-face meeting.Explain the role active listening could have played in this scenario.Format your assignment according to APA guidelines.
hcs131_r5_wk2_communication_scenario__2_.doc

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Communication Scenario
HCS/131 Version 5
University of Phoenix Material
Communication Scenario
A group of colleagues is meeting to discuss how to market a health care product. Prior to the in-person meeting,
several ideas were developed and shared via email with the group. The group was asked to review the ideas and
bring their thoughts and feedback to the meeting.
Email:
The email sent out to the group is provided below:
Dear Colleagues,
As you know, we are in the final stages of launching a new product. We are now seeking ways to market
the product to the public. I have received a few ideas and wanted to share them with the group prior to
our face-to-face meeting.
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Ice cream social to familiarize the product with staff and internal partners
Short video describing the product and how the public should use it
Social media campaign to increase knowledge of the product
Commercial introducing the product
Sharing information about the product via word of mouth
As you can see, we have some good ideas to kick off our meeting, but we need to develop a great
marketing plan. Please come prepared to discuss these and any additional ideas you may have. Looking
forward to our meeting.
Best,
Gail
In-Person Meeting:
A week later, the group meets to discuss their ideas and feedback. The group consists of:
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Gail is the meeting organizer and the group lead on the project. She is very detail oriented as well as
focused and effectively communicates.
Larry is the least attentive of the group and less vocal. He wants to get the work done with minimal
discussion.
Robert is very opinionated but has trouble communicating effectively and uses body language quite often.
Melissa is quiet, shy, and has amazing ideas but often has difficulty expressing herself.
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