Expert answer:your marketing plan
Expert answer:To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.Write a six to seven (6-7) page paper in which you:Develop the company’s branding, pricing, and distribution strategy.Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.Develop the differentiation strategy in relation to the closest competitor.Establish whether the company’s intention is to be a leader or follower within the industry.Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Develop strategies to assess performance and achieve marketing goals.Develop pricing strategies and distribution channels for products.Analyze integrated marketing communications and its relationship to advertising strategy.Evaluate marketing research tools involved in the marketing process.Use technology and information resources to research issues in marketing management.Write clearly and concisely about marketing management using proper writing mechanics.
20171110092148marketiiiiiiiiiiiing_plan.docx
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Running head: marketing plan
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Marketing plan:
Name:
Institution affiliation:
Date:
Marketing plan
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Branding strategy
Spinx technologies being a company that in electronic devices, computer program as well
as computer software has a branding strategy whose biggest goal is to distinguish the company
from other technology based companies dealing in the same products. This positions the
company at an advantage since with one of the company’s strengths being an effective
innovation strategy, the company profits will rise since customers can easily differentiate the
Spinx technologies from other companies.
The brand name for the company is spinx technologies. This brand name was arrived at
to make it easy for the company’s products to be easily recognizable by the company’s
customers. This is so since the company name was chosen to be the brand name for the
company’s product. This implies that all the products being produced by the company which
include computer programs, electronic devises as well as computer software will have a brand
name spinx technologies.
Additionally in order to ensure that the company is able to retain its customers, the
second branding strategy is to have a company logo which is unique. This is to enable the
company to be easily distinguished from other technology based companies dealing in the same
products. Additionally in order for the company to be able to attract new customers, the logo will
be attractive enough while still capturing the company’s slogan. the logo will also have the
company name for customers to easily recognize it whenever they come across the company’s
logo.
Marketing plan
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Spinx technologies has the most eye catching simplest slogan in order to enable
customers to easily relate with the company. The company’s slogan is “making life easier”. This
slogan enables the company to attract new customer and retain them since most individuals will
always prefer products which make their lives easy. Additionally the slogan is in line with the
company’s short-term goal of supplying high quality products at an affordable price.
The brand extension for Spinx technologies is to venture into toilet cleaning robotics.
This brand extension will enable the company to be able to increase company sales as well as
enable the company to grow. Additionally the company will be in a position to meet its long term
goal of becoming a leading supplier of computer software, electronics & services offered online
globally within the next five years.
Marketing strategy
Spinx technologies marketing strategy for its products depends on the market mix. The company
targets two market segments which are established companies as well as working professionals.
The company’s timeline is a seven month plan. This is to ensure that, once consumers of the
company’s product are engaged with the products via social media as well as the internet then
the gap between introduction & actual launch is kept as narrow as possible. The objective will be
to increase consumer engagement by 75% on social media by May 28th 2018. The strategy of the
company will be to come up with a social media platform which will create awareness in relation
to the company’s products as well as increase consumer engagements.
Timetable for implementing the plan
Extensive research will be carried on selected social media platforms in order to determine the
time it takes to have customers engaged on a given company’s products. The research will be
Marketing plan
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conducted in line with the following time table. The tactic will be implemented on the date of the
completion of the research for a given plat form
Platform
Implementation date
Facebook
December 1st
Twitter
February 15th
Instagram
April 5th
You tube launch
May 28th
Positioning statement
As per the World Statics & Analytics Board on Marketing, there are more than 500
companies which deal in the similar products to Spinx technologies. Major companies which
deal in electronic devices, computer program as well as computer software include Microsoft,
Dell, apple as well as Intel. This companies also provide products being offered by Spinx
technologies but this is usually associated with a lot of difficulties. This is evident in the
following perceptual map illustrated below.
Perceptual map
• Low Quality
• High price
• one stop shop
• high Quality
• high price
• Not everything is
provided
• High Quality
• Affordable price
• one stop shop
Intel
Spinx
technologies
dell
apple
• High Quality
• High price
• One stop shop
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From the perceptual map above it is clear that Spinx technologies offers high quality
products at an affordable price
Consumer behavior
The target market for Spinx technologies is quite diverse. This is so since the companies
target market comprises of companies as well as working professionals. This market is diverse
since it ensures that the company’s products remain high demand considering the fact that
technology keeps on changing from time to time. This implies that the software will be updated
from time to time.
The company slogan of making life simple is right for the target market since it is usually
the case for most individuals to want a product which suits their needs such that it ends making
their life easier. The marketing strategy adopted by the company is also right for the target
market since social media is in recent times social media has become the fastest way of reaching
as many people as possible when advertising a given product.
In terms retaining the new customers the company logo as well as brand name covers
this. This is so since both the logo as well as brand name have the company’s name. This ensures
that new customers can easily identify the company’s products since the brand name will be on
the products. Additionally they can easily identify the company based on the logo of the
company.
Mission
To be a modern day electronics enterprise that offers high quality electronic devices,
computer program as well as software at affordable prices.
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Company Introduction:
Spinx technologies is an organization that mainly deals with electronic devices, computer
programs as well as software. Latest computer programs as well as software can be found on the
company’s website. Computer programs as well as software enables your computer to function at
top speed as well as efficiently making your life easier. Additionally in case of any complains,
every will always be afforded utmost attention by addressing the issue immediately.
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References
Blackwell, R., Miniard, P. and Engel, J. (2012). Consumer behavior. Singapre: Cengage
Learning.
Davis, M. (2009). The fundamentals of branding. Lausanne: AVA Academia.
Ferrell, O. (2016). Marketing strategy. [S.l.]: Cengage Learning
Bart, 2001. A model of the impact of mission statements on firm performance. Management
Decision, Volume:39 Issue:1 Page:19 – 35
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