Expert answer:Strategic Plan, Part 3: Strategic Evaluation
Expert answer:in this section, you will be evaluating various strategies and making recommendations for the organization. Write a 1,050-word minimum strategic evaluation in which you include the following: Evaluate potential business level strategies for the organization.Assess potential corporate level strategies for the organization.Assess potential global strategies for the organization.Recommend a strategy or combination of strategies the organization should implement, and include a rationale for that recommendation. Format your paper consistent with APA guidelines.
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Strategic Environmental Scanning of Instagram Company
Instagram is a recently developed digital social media platform/company that gives users
the ability to share and re-edit videos and photos instantly with each other. The company has
ensured that its app is directly downloadable from platforms such as Apples iTunes app and can
be compatible and used on various devices including iPod, Pads, and phones among others.
Through the use of Google Play, the company has been able to reach other users of Android
devices thus welcoming a revolutionary breakthrough of mobile photo and video sharing.
Internal environment of Instagram Company
Instagram has always been abbreviated as IG and is a newly formed platform whose primary
objective is to raise the value and competition of the company so that Instagram as a company
can be able to gain significant levels of revenue maximization. Therefore, Instagram achieves
these goals by ensuring that its brand image is robust being known to the world market as
Instagram. This has enabled the company to sustain its valuable customer relations (Hils et al.,
2014) Additionally, the company has embraced a routine in which it directs lots of energy on
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research and development through the creation of a portfolio and avenues in which new goods
and services are introduced into the market such deployment of new services or products within
the market (Instagram Company profile, n.d).
Strengths and weaknesses of Instagram Company
Strengths
Instagram has made it possible for customers to post videos and photos to various platforms
instantly including twitter, Facebook, and Google. The company has recently added 300 million
active users meaning that its customer base is robust. The company is a major asset to the parent
company in that it strengthens the image of Facebook. Instagram has a task force that is made of
educated employees who perform exceedingly well to achieve objectives as envisioned by the
Parent company. More so, the company has absolute support of its parent company Facebook.
The ability to add filters has made Instagram customers be able to create unique and stylized
photos. The company has also added a direct messaging feature referred to as Instagram direct
which allow users to send messages and even engage in picture conversations (Instagram
Company profile (n.d).
Weaknesses
The major weakness facing Instagram is the increased number of complaints from customers
regarding the issue of privacy online. The videos and photos shared online on Instagram maybe
of very low quality compared to other social media platforms in existence. Instagram faces stiff
competitions from other social media platforms thus reducing the market share for growth rate.
The quality of photos and videos may change as they are being transferred from one user to the
other thus distorting the original good quality. The required application downloads for Instagram
has been weak with only iPhone and android users being able to utilize the application.
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Instagram has also slugged behind in updating the liking and commenting features since the is
the limited capability for liking and commenting on what another user has posted. The feature
where a user is required to follow other users in order to view comments limits the full
potentiality of this site (Instagram Company profile (n.d).
Important internal environmental factors at Instagram Company
The internal environment of Instagram involves those factors within the company that impacts
the approach and general operations of the company. Therefore, the management of internal
operations and strengths of Instagram in addition to identifying the opportunities and threats
outside of its other operations has resulted in sustained success over a period of time. The most
important internal factor is the overall organizational direction of Instagram. The role played by
Instagram management is a significant internal business factor. The kind of leadership at
Instagram has an influence on the culture of the company. The leadership of the company is
positive, friendly and values all employees in the process of making decisions thus making every
to feel valued by the company thus improved performance. The mission and vision put forward
by the management of Instagram have facilitated proper decision making within and outside the
firm thus giving the company a competitive edge over rivals.
Another crucial internal factor promoting success at Instagram Company is the fact that
the company is in close contact with a strong base of employees who are educated in various
fields. The employees of this company are consistently motivated such that the hard work they
input to their duties results to an outstanding organizational performance.
The major external factor facing Instagram Company is stiff competition in the IT
industry. The company has over time studied its competition and strategized effectively by
understanding the kind of partnerships to engage in and those not to engage in. Since the industry
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is growing at a faster rate, the company has been able to utilize its strength of a strong brand
image, customer service and efficiency in operations /service delivery to create a competitive
edge that not only deters rivals but also benefits the customer. Other factors acting impediments
to the success of Instagram Company include social economic factors where the targeted
consumers lack the financial capability purchase or utilize its products/services online. The
company may face difficulty in trying to access new customer bases in other countries where
policies on privacy, ethics, political affiliations and legal restrictions measures are so stringent
that conducting such business becomes almost impossible. The evolution in technology in the
information technology industry is likely to compel Instagram Company to keep on adapting,
developing and innovating new ways which might be costly to conduct within a short period of
time under pressure of competitors.
Structure of the organization of Instagram Company
Chairman and CEO
Brand Design
Corporate
development
CIO
Cio
&Director
Security
Human resource
Communication and
marketing
Product
Consumer marketing
Partnership and
marketing
Legal
CFO
Engineering
Treasurer
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Platform EMEA
Platforms, Partners, and PR
Mobile
Product advertising
Mid-market sales
Security services
EMEA Regional
Public Policy
director
Engineering
Soft development
Engineering &
products
Infrastructure
engineering
Advertising and Global
Operations
Growth, Engagement &
Mobile
Global Marketing
Solutions
Explanation
The organization structure indicates that Instagram Company has a lot of employee
collaborations in order to ensure its operations run effectively. The structure above indicates that
there is a total interaction between the top management and lower level management. This is an
indication that the interaction actually affects the measurement of the effectiveness of the
company. Instagram organization structure is organic and versatile in nature. This is a clear sign
that communication in the organization is effective such that tasks, objectives and performance
measurements for the organization are accomplished with knowledge of every party involved.
The company has exemplary performance measurement due to the fact that its organizational
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structure seems to be fluid in the sense that the second-tier employee actually has the knowledge
of the goals and objectives which the first-tier employees, who form the functional unit, have
planned to achieve (Qingmin et al.,2012).
Competitor analysis
Instagram has a strategic mission in which it inspires the whole world with its innovative
features, methods, designs, and products that are focused on enriching people’s lives as well as
contributing to a sustainable future by influencing the society to be socially responsible. The
company has worked hard to assists the parent company achieve its target of USD 400 million
relating to sales and also being the leader in the information technology industry. The aims,
vision, and mission of Instagram Company are strategically aligned in order to ensure the
company delivers well in this competitive information technology industry. In order to cement its
competitive position, Instagram has a number of features which are totally unique to the
company and other companies have not been able to develop the same so far. The company has
developed a marketing mix strategy which has enabled the firm to access an unbelievable level
in terms of its features and user coverage. This has enabled the company’s brand to be seen as an
indicator of quality and reliability for its users.
Competitive position
The company has been able to venture into mobile advertisement which has targeted customers
from all walks of life, incoming events and a focus on the next generation. The consistent
utilization of mobile devices has positioned Instagram Company in a better position of being a
going concern. The company has over time worked on improving its products or services, this
implies that if its products are extended there is a high possibility that its presence, in the long
run, will be boosted. The rate of internet users across the world has increased tremendously and
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therefore its usage over a period of time is likely to ensure Instagram penetrates the internet
market and enhance increased of smartphone users. Instagram is in close contact with very
learned employees who can develop fast and quick technological development for its products
and services online. Additionally, the company has increased its awareness and popularity of its
product by increasing its advertisements and marketing styles thus able to stand any form of
competition (Anderson, 2016).
Need a conclusion
References
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an
integrated approach. Cengage Learning.
Instagram Company profile(n.d).Retrieved from:
https://business.instagram.com/
Katie Elson Anderson, (2016) “Getting acquainted with social networks and apps:
Instagram’s instant appeal”, Library Hi Tech News, Vol. 33 Issue: 3, pp.11-15
Peteraf, M., Gamble, J., & Thompson Jr, A. (2014). Essentials of strategic management: The
quest for competitive advantage. McGraw-Hill Education.
Solomon, M. R., Poatsy, M. A., Martin, K., Short, J., Wellman, S., & Shields, K. (2015). Better
business. Prentice Hall.
Qingmin Hao, Helmut Kasper, Juergen Muehlbacher, (2012) “How does organizational
structure influence performance through learning and innovation in Austria and
China”, Chinese Management Studies, Vol. 6 Issue: 1, pp.36 52,
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Grading Guide
Content
Partially
Not
Met
Met
Met
Comments:
The paper uses the organization selected
x
in Week 1.
The paper includes an assessment of the
organization’s internal environment.
The paper includes the identification of
Good, but back up
the most important strengths and
opinions with citations
weaknesses of your organization
x
from non-instagram
including an assessment of the
references.
organization’s resources.
The paper includes the identification of
Good analysis overall,
the most important internal
surprised you didn’t
environmental factors in the general,
x
mention shortage of skilled
industry, and external analysis in relation
programmers. See
to the internal analysis.
comments.
The paper includes a competitor analysis.
Ok, find sources to back
x
up your statements.
9
Partially
Content
Not
Met
Comments:
Met
Met
The paper includes an assessment of the
Same comment
structure of the organization and the
x
influence this has on its performance.
The paper includes a determination of the
Same comment
organization’s competitive position and
x
the possibilities this provides.
The paper is a minimum of 1,050 words
1510 words
x
in length.
Total
Total
Available Earned
3.5
3.3/3.5
10
Partially
Writing Guidelines
Not
Met
Comments:
Met
Met
Organization
Are you taking an
The tone is appropriate to the content and
x
employee or outside
assignment.
analyst point of view
The introduction provides a sufficient
background on the topic and previews
x
major points.
Paragraph transitions are present, logical,
and maintain the flow throughout the
x
paper.
The conclusion is logical, flows from the
body of the paper, and reviews the major
x
No conclusion
points.
Mechanics
The paper—including tables and graphs,
headings, title page, and reference
page—is consistent with APA formatting
guidelines and meets course-level
requirements.
x
Errors as noted
11
Multiple citation/reference
Intellectual property is recognized with
x
formatting errors. Ask if
in-text citations and a reference page.
you have questions.
Sentences are complete, clear, and
x
concise.
Rules of grammar and usage are followed
Some sentences rewritten
x
including spelling and punctuation.
for clarity
Total
Total
Available Earned
1.5
Assignment Total
#
5
Additional comments:
1.4/1.5
4.7/5
12
Individual Assignment: Strategic Plan, Part 3: Strategic Evaluation and Recommendation
Purpose of Assignment
Students explore a variety of strategies. They then make their recommendations for strategies or a combination
of strategies for the organization.
Resources Required
Strategic Plan: Part 1, Strategic Plan: Part 2
Grading Guide
Content
Met
Partially
Met
Not Met
Total
Available
Total
Earned
7
#/7
Partially
Met
Not
Met
Comments:
The paper uses the organization selected in
Week 1.
The paper includes an evaluation of the
potential business-level strategies for the
organization.
The paper includes an assessment of the
potential corporate-level strategies for the
organization.
The paper includes the assessment of the
potential global strategies for the
organization.
The paper includes a recommendation of a
strategy or combination of strategies the
organization should implement and includes a
rationale for that recommendation.
The paper is a minimum of 1,050 words in
length.
Writing Guidelines
Organization
The tone is appropriate to the content and
assignment.
Met
Comments:
Strategic Plan, Part 3: Strategic Evaluation
and Recommendation Grading Guide
STR/581 Version 12
The introduction provides a sufficient
background on the topic and previews major
points.
Paragraph transitions are present, logical, and
maintain the flow throughout the paper.
The conclusion is logical, flows from the body
of the paper, and reviews the major points.
Mechanics
The paper—including tables and graphs,
headings, title page, and reference page—is
consistent with APA formatting guidelines and
meets course-level requirements.
Intellectual property is recognized with in-text
citations and a reference page.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
Additional comments:
#
Total
Available
Total
Earned
3
#/3
10
#/10
2
…
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