Expert answer:Final Enhanced Marketing Plan and New Section on S

Expert answer:The Executive Summary of the final marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.My Chosen Organization & Product: Intel Corporation – *ONE* of Intels Mobile Products (choose one Intel mobile product)Assignment StepsNote: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.Step 1Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and China market chosen in Week 1. This will be added to the Target Market section of your Marketing Plan. Also nclude the following:Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).Step 2Formulate a maximum 350-word Executive Summary (Overview) including at a minimum the following elements to include in your marketing plan:Required Executive Summary elements:Strategic Objectives Products or Services Optional Executive Summary elements:Resources Needed Projected OutcomesStep 3Integrate the previous weeks’ sections, social, ethical, and legal implications, and Executive Summary into the marketing plan. Incorporate corrections and suggestions from the instructor’s weekly feedback. The marketing plan should be a minimum of 3,850 words and incorporate the following:Executive SummarySituational AnalysisPlanned Research and Understanding Target Markets (Week 2) and includes Legal, Social and Ethical Consideration (week six)Promotion and the Product Life Cycle (Week 3)Pricing and Channel Strategies (Week 4)Marketing Communications and Brand Strategies (Week 5).Cite a minimum of three peer-reviewed references for the Legal, Social, and Ethical Considerations section only, be sure to leverage learning from this course by defining/discussing terms relevant to this week’s assignment. Be absolutely certain to cover each topic for your domestic and international markets. Include all references used throughout the course on the References Page formatted in the correct APA style.. Format your entire assignment consistent with APA guidelines.
grading_guide.doc

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Social, Ethical and Legal
Implications Grading Guide
MKT/571 Version 10
Individual Assignment: Final Marketing Plan and Social, Ethical and Legal Implications
Purpose of Assignment
One purpose of this assignment is to help students think through the importance of social, legal and ethical
issues that may arise with their product or service in the US and abroad and the implications of decisions made
within those frameworks. It is designed to help the learners understand ethical and legal issues related to
marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in
their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an
overview of what the plan entails and what it does not address. This assignment merges and improves upon
each of the previous weeks’ marketing plan elements.
Grading Guide
Content
Student assesses the ethical, legal, and
social issues affecting selected product or
service in two markets: The United States
and one international market.
Student develops a process to monitor
and control marketing performance. This
process could be a flowchart but a
flowchart is not required (which would not
count towards his/her word count
requirement.)
The ethical, legal, and social issues
assessment is a maximum of 700 words in
length.
Student formulates an Executive
Summary of no more than 350 words that
includes, at minimum, the following
required elements:
•
Strategic Objectives (required)
•
Products or Services (required)
•
Resources Needed (optional)
•
Projected Outcomes (optional)
• Plan Components Not Included
Student integrates the previous weeks’
sections of his/her marketing plan, and
incorporates corrections and suggestions
from the instructor’s weekly feedback. The
student’s marketing plan should
incorporate the following:
• Executive Summary
• Situational Analysis
• Research Needed and
Understanding Target Markets
(Week 2)
Met
Partially
Met
Not Met
Comments:
2
Social, Ethical and Legal
Implications Grading Guide
MKT/571 Version 10
Content
•
•
•
•
Met
Partially
Met
Not Met
Total
Available
Total
Earned
10.5
#/10.5
Comments:
Promotion and the Product Life
Cycle (Week 3)
Pricing and Channel Strategies
(Week 4)
Marketing Communications and
Brand Strategies (Week 5)
Legal, Social and Ethical
Considerations (Week 6)
The marketing plan is a minimum of 3,850
words in length.
Writing Guidelines
Met
Partially
Met
Not Met
Total
Available
Total
Earned
4.5
#/4.5
15
#/15
The paper—including tables and graphs,
headings, title page, and references page—is
consistent with APA formatting guidelines and
meets course-level requirements.
Intellectual property is recognized with
properly-formatted in-text citations and a
reference page.
Paragraph and sentence transitions are
present, logical, and maintain the flow
throughout the paper. A minimum of two
heading levels are used throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and word usage are
followed including spelling and punctuation.
With the exception of charts and graphs, full
sentences are used.
Assignment Total
Additional comments:
#
Comments:
3
…
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