Expert answer:Strategic Plan: Implementation plan, Strategic con
Expert answer:Strategic Plan: Implementation plan, Strategic controls, and Contingency plan analysisNew Division: Marketer- This division is created to solely focus on marketing “Google’s” products and services. Marketer will utilize the internet as their main source of advertisement. Marketer is creating an app “Google M” that will have information on Google’s products and services in one place. Consumers can download this free app in the Google play store. Marketer will also use a marketing mix that includes but not limited to free trial offers, and special pricing for loyal customers.Prepare: A minimum 350-word executive summary defining the new division of existing business. Share your Vision, Mission, final business model, and value proposition, and list your key assumptions, risks, and change management issues. Quantify the growth and profit opportunity and planned impact on various stakeholders.Develop: A minimum of 700-word section for your business model and strategic plan in which you add your strategies and tactics to implement and realize your objectives, measures, and targets. Identify marketing and information technology as part of the strategies and tactics section of the business plan. Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally. Determine the best possible options for evaluating the strategic plan. Explain the ethical issues faced by the organization, summarize the legal and regulatory issues faced by the organization, and then summarize the organization’s corporate social responsibility. Show, in this section, the possible implications of the triple bottom line (people, planet, profit) on the strategic plan and its implementation. Format the paper consistent with APA guidelines. Please note: I have included the following for review in order to complete the above assignment: New Division: Marketer Marketer Swott Analysis Balance Score Card
google_inc_new_division.docx
strategic_plan_part_ii_swott_analysis.docx
strategic_plan_part_iii_balanced_scored_card_and_communication_plan.docx
Unformatted Attachment Preview
NEW DIVISION WITHIN GOOGLE INC.
Tina Lewis
BUS/475
November 6, 2017
Instructor: Lesley King
INTRODUCTION
Most companies form a division so they can be competitive in a market. This provides the
company an opportunity to expand without modifying the corporate structure that exists at the
moment. Such a division often helps businesses to capitalize on their success. They can efficiently
respond to market changes if a company has several of them. They make communication more
comfortable, and the identification of teams is encouraged (Manikandan, & Ramachandran, 2015).
Despite the advantages of a division, there are also cons where conflict can arise when one section
is more successful than the other.
There are factors to check before forming a division. The basic premise is essential when
adding a section since the sector is a necessary part of the primary business. It is vital to tie the
division to the central market but using statements like “a division of.” Many sections are
established as limited liability companies, but this can be avoided by just adding the division to
the limited liability companies. The process is straightforward as it entails the completion of a
quintessential paperwork to file a new legal name and trademarks that are related to the specific
state. It has saved the company the task of changing financial structure when adding a division.
The added division needs a legal name which has to be formally registered with the state.
The law always prohibits operating in a name which is not your own legally. When adding a
division with a different name from the first firm, there is need to formalize the new name. Before
the divisional addition, factors such as branding and marketing should be looked into. The division
works independently with the preeminent firm but a connected entity to leverage the brand
reputation of the primary company. If it fully isolates itself, then a dependent business entity will
work better.
New product and new company division
Google Inc. can form a new division by the name “Marketer” with a product name of
“Google M”. The purpose of Google M is to help market the products and services of Google Inc.
and make them known to everyone worldwide.
That would allow Google Inc. to operate
effectively and more efficiently. This division would further allow services offered by Google Inc.
to act independently and move faster in the market. Google M will make Google Inc. products
and services known to several people in the market (Rothaermel, 2015). The primary purpose of
this additional division will be to increase the consumption of Google Inc. products and services
worldwide.
Mission, vision, and values should always be tied to one another while each is keenly and
adequately undertaken. The purpose is perpetually what the company does, and mostly they are
very short. It should be very specific and straight to the point different from your competitors.
The vision is the company’s purpose and their aspirations. The purpose of a company’s view is to
drive decisions and goals which are very important for its success. Core values that help in
supporting the vision reflect the organizations’ values and shape the culture.
Google M. mission statement is to market Google Inc. products and services worldwide,
while its vision is to make the whole world know the importance and benefits of using Google
products and services. Google M core values include but not limited to, be innovative and original,
have high standards, be hungry to learn and hard work with integrity.
How the division addresses customer needs and achieves competitive advantage. Marketer
makes Google Inc. products and services known to the consumers worldwide. Google Inc. has
200 plus products and services that are beneficial in making life easier, better, and more productive
for consumers and businesses.
This division will ensure that relevant and very accurate
information is available to the public consumers. It will further provide a robust customer-centric
relationship which creates value for the customers and the company. The division will be of great
help in the competitive market has it will promote Google Inc. products and services. They achieve
this by getting the target audience recognition and attention in an extensive range market. The
brand will also be recognized, and in the long run, the potential customers and members of the
public will be thrilled to associate the company’s logo and the brand with the business. How the
new mission, vision and core values align with the existing ones. The vision, mission, and core
values of Marketer is focusing on providing consumers worldwide information on all Google
services and products. This aligns with Google Inc mission, vision, and core values because it’s
providing organized information that is accessible to consumers worldwide.
The new division business plan
The Marketer will provide Google M apps that will be downloaded free from Google play
store. These apps will contain all the services provided by Google Inc. Everyone is not techsavvy, so the apps will be designed to be user friendly. That would help to market the services
and products of Google Inc. company. Consumers will have the ability to get information
regarding products and services as well as purchase. The division will have its C.E.O who will
be in charge of all the operational functions. Approximately 50 staff members will be in charge
of the digital marketing online; there will be five computer engineers, one human resource, and
ten support staffs. The employees will be required to have a bachelor degree in sales and
marketing. They should also have three or more years of experience in digital marketing. The
division will need approximately $500,000,000 to finance its operations and structures.
The division can also look for alternative financing options for acquiring finance. Research
has to be done adequately to account for the target market and study competition. It can be a
strategy to convince investors into venturing. This is because a potential investor always requires
a well-developed business plan which will show where the money will be spent.
How vision, mission, and values will influence division’s strategic direction
Strategic direction is the action that the division will take which will assist them in
achieving set goals. The mission to market Google Inc. company is to make the products and
services known worldwide. It would be of a competitive advantage to the firms. They will be able
to face competition in the market and increase Google Inc.’s revenue. The vision of Marketer is
to enable the whole world to know about Google Inc. products and services, and it’s achievable by
increasing digital marketing.
Core values are fundamental for a company to achieve its goals. It is because they make
your business different from others. It also guides you during hiring employees and staff as you
will look for those who possess those values. The core values define what is important for the
company which will help keep many clients (Tseng & Hung, 2014). Employees will always be
confident as they aspire to live by those values. With good core values in business, it chances of
performing is at one hundred percent.
Guiding principle and values: These are those principles that govern the company
throughout its operation despite changes in goals, and strategy. These policies are big ideas in
which it is built in, and this is based on the vision. The system should be recognized, and they
should accept that everyone has a role to play in the success of the business (Guilding, 2016). The
division should be dynamic and able to thrive in any economic condition. The principle of growth
is of importance for the division as this will guide to grow successfully.
Conclusion
Google Inc. is a customer oriented company that aims to make the internet an enriching
experience for everyone worldwide. Google Inc. continues to provide organized information,
products, and services that are accessible to people worldwide. Unfortunately, Google Inc. is not
fully financially capitalizing from the products and services they provide. Many consumers are
unaware of all Google Inc.’s products and services, therefore limiting sales. The marketer division
would use digital marketing strategy to increase consumer awareness of Google Inc’s products and
services. Digital marketing is not only a wise investment decision but also an effective marketing
channel that can help Google Inc.’s company grow.
References
Guilding, (2016). Choose your own story: combining interactive voting technology and highfidelity patient simulations in the lecture theatre, for large group preclinical medical
education. BMJ Simulation and Technology Enhanced Learning, 2(2), 47-48.
Manikandan, & Ramachandran, (2015). Beyond institutional voids: Business groups, incomplete
markets, and organizational form. Strategic Management Journal, 36(4), 598-617.
Rothaermel, (2015). Strategic management. McGraw-Hill Education.
Tseng, & Hung, (2014). A strategic decision-making model considering the social costs of
carbon dioxide emissions for sustainable supply chain management. Journal of
environmental management, 133, 315-322.
1
Strategic Plan Part II: Marketer SWOTT Analysis
Tina Lewis
BUS/475
November 13, 2017
Instructor: Lesley King
2
Strategic Plan Part II: Marketer SWOTT Analysis
A Swott analysis is an essential part of a company’s strategic planning process because it
provides a well-rounded view of the company’s current and future situation. The strengths and
weaknesses section provide information regarding the company’s current situation. The
opportunities, threat, and trends sections help the company project new possibilities moving
forward. (David & David, 2017) Swott analysis also provides a clear view of the company’s
competitors and their vulnerabilities. Google Inc. is a company looking to continue growth and
remain competitive in the internet Market. The marketer is a new division that focuses on
marketing Google products and services with the primary purpose of increasing the consumption
of Google products and services. This paper will provide a Swott analysis for Marketer and
analyze internal and external forces, and trends.
Marketer Swott Analysis:
SWOTT
Factor
Strengths
Innovation
High and advanced
innovative team.
Economic/Finance
Large organizational
size. Financially
stable through
revenue earned on
advertisement,
continuing to reduce
due to decrease in
advertisements.
Weaknesses
90% of revenue
comes from
advertisements.
Opportunities
Threats
Expand
Google Fiber.
Imitation of some
of its products.
Tap more
mobile users.
Stiff competition
from competitors.
Trends
Recession and
stock adversely
affect the
operating
activities of
Google.
3
Regulation/Legal
Patented proprietary
products.
Resources
Availability of
information, and
increasing brand
awareness.
Location
Strategic location all
over the world.
(world-wide web)
Technology
Android powers over
82% of mobile
phones and search
engines process 70%
of world queries.
Diversity
Diversified Business
model.
It has minima
physical
availability to
its customers.
Its operation
depends on
Availability of
Internet.
Pressure from the
Department of
justice to
relinquish archived
search terms.
Privacy concerns
over the “Don’t be
evil” product,
unfavorable laws,
and concerns of
copyrights.
Penetrate the
consumer
market with
electronics.
Resources are
limited to
consumer
searches.
Availability of
resources
worldwide.
Exploit the
cloud based
services for
universal
accessibility.
Internet
connectivity is also
or not available in
some areas.
Uses cheaper
components that
are easily
replaceable due to
dynamic
technology.
Invest more in
android
technology.
Easily imitated
technology
The company use
computer cheeps
to reduce
redundancy and
keep pace with
fast changing
technology.
Venture into
mobile apps
and other
products.
Diversity of
products faces
boredom among
users.
Has good
demographic with
a large portion of
its users being the
young generation.
4
Synopsis of Swott Analysis
o
External forces and trends considerations:
▪
Industry Changes
Google is struggling to cope with the industry changes so as to remain relevant in the internet
market. Its products and services are continuously updated and upgraded to meet the changing
industry trends.
▪
Legal and regulatory
Although the company has faced several regulatory and legal hurdles in its operations, the
impact has not been significant to the extent of interfering with its operations to a huge
magnitude. Google has been under pressure from the Department of justice over the ownership
of archived search terms. The department of justice has constantly demanded that Google
relinquish search terms on basis that they no longer belong to Google. Equally, Google has
faced numerous patents and copyright cases in court, making it spend huge amounts of money in
legal fees and court fines. The citizen and user privacy have been under scrutiny in most of the
Google apps and services such as “Don’t be evil” which many have accused of conspiring with
the government to spy on private citizens.
▪
Global
Marketer’s objective is to assist Google in becoming a globally competitive company offering
internet relates services and products that will be accessible from any part of the globe, thus
making it a global company that turns the world into a global village.
▪
Economic
The recessions and financial crisis that have bedeviled the United States has seen the stocks of
Google trade constantly lower prices throughout the year. The financial crisis has also affected
5
other companies, thus reducing the revenue of Google form advertisements. The valuation and
market capitalization of Google stocks has also been affected by the financial crisis and
economic recessions facing the United States. However, the advertising product portfolio makes
it recess proof because many internet users have found the use of Google search inevitable even
during the economic recession.
▪
Technological
Marketer operations must ensure that Google catches up with the technological advancements
and changes taking place in the world. Google has continuously improved its products and
services to meet the current and up-to-date technology.
▪
Innovation
Google has very innovative and creative products and services that remain very competitive in
the internet market. Marketer will incorporate innovative design for its mobile apps and other
products.
▪
Social
Social-cultural factors have worked in the factor of Google, given the fact that the world is
increasingly becoming a global village connected through the internet. Google has tapped into
this opportunity to make the internet navigable through various services, applications, and its
search engine. Internet users are also increasing across all cultural backgrounds, ages, and social
beliefs. Google stands better changes of reaping the benefits of increased sales from the
increasing number of mobiles phones operating on its Android applications which means its
search services will be in high demand.
6
Environmental
The environment in which Marketer will operate in favors its business because the use of the
internet is a global business. Its mobile apps will also serve a wide geographical area. Making it
have a large market potential to conduct its business activities.
▪
Competitive analysis’
The products and services of Google are of high value and satisfy the needs and expectation of
its customers. This value-driven service has made the company remain a top market dominant.
Google’s value chain is unique because it provides services and cutting-edge products.
Internal forces and trends considerations:
▪
Strategy
Marketer’s strategy is to tap into the internet market and provide innovative user-friendly apps
marketing Google’s products and services targeting consumers of any gender, ages, cultural
background and social-economic status. This makes it have a wide market base that it can sell its
products.
▪
Structures
Marketer’s structures and systems will operate on marketing, research, and sales of its Android
products and applications.
▪
Processes and systems
7
Google has also expanded its operating services to over 115 countries and has customized its
products to local languages that each country can easily identify with. This has led to an increase
in the company’s market share, leading to growth in its operation and sales.
▪
Resources
Marketer will utilize combination of its capabilities and resources to gain a competitive edge
over its competitors in the IT industry. Marketer intends to hire skilled, dedicated and well
trained human resource employees, who are motivated to undertake their duties. Human
resources will work hard to achieve the company’s goals and remain creative and innovative in
all the activities they undertake.
•
Goals
The goal of Marketer is to increase revenue by focusing on marketing Google products and
services through apps. Applications will be universally available to the world, and accessible to
all users.
▪
Strategic capabilities
Google is a company that has built its reputation on its strategic capabilities. The company also
boosts tangible resources such as huge financial capability, innovative designs, electronic and
computer equipment, and modern facilities that the company uses to innovate its products and
services. Its home pages and hardware also form part of its tangible resources.
▪
Culture
Google has a rare culture that can be seen from the limit on word use on its homepage. This has
made its effective for the customers and avoids any distraction when using the search engine.
Many competitors have imitated the limits on Google’s homepage because it is more appealing to
customer’s needs. (Manikandan, & Ramachandran, (2015).
8
▪
Technologies
Google has for a long time relied on the use of cheap components in its computer systems which
allow it to easily swap them when they become obsolete (Guilding, 2016).
▪
Innovations
Innovation is a daily business and the focal point of Marketer’s business model. Google M.
mobile and the operating systems will be among the major innovations that are aimed at
increasing the company’s presence among internet users.
▪
Intellectual property
Its intangible resources include high level technology and design applied in its products and
services, huge data capacity, cloud computing capabilities, global reputation and goodwill,
patents, copyrights and a strong brand name that easily sales across the world. The business
culture of the company and its eco-friendly blackle also form a very valuable resource for the
company (Rothaermel, 2015).
▪
Leadership
It is the sole responsibility and goal of the leadership of Marketer to ensure that the company
meets the needs and expectations of the stakeholders. The management is always vigilant on the
issues arising from its operating activities and its external environment since these are the factors
that affect its operations. It is also the responsibility of the leadership of Marketer to ensure that
the company operates within the confines of the law and do not go against any acts that are
against the legal and regulatory frameworks under which it operates.
Marketer will utilize the internet as the supply chain for marketing Google’s products and
services. Much of Google advertising has relied on word-of-mouth model. Whereas satisfied
customers are expected to provide the company with more customers. The internet has opened
9
several forms of communication and reduced the cost of market interactions. There are several
issues that Google may face utilizing the internet as a main source of marketing. Google
receives a majority of its rev …
Purchase answer to see full
attachment
How it works
- Paste your instructions in the instructions box. You can also attach an instructions file
- Select the writer category, deadline, education level and review the instructions
- Make a payment for the order to be assignment to a writer
- Download the paper after the writer uploads it
Will the writer plagiarize my essay?
You will get a plagiarism-free paper and you can get an originality report upon request.
Is this service safe?
All the personal information is confidential and we have 100% safe payment methods. We also guarantee good grades