Expert answer:decision making?
Expert answer:individual project 2 (marketing a healthcare perspective)Deliverable Length: 3-5 pages excluding cover, abstract, and reference pages
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Using the decision-making model, describe the consumer decision-making process for an
individual seeking a new primary care physician.
o Go to a local health care system and under “Choose a doctor” (or similar wording
allowing a search for physicians associated with that center), search for a primary
care physician.
o Discuss how the doctor’s information is positioned to make him or her a good
choice.
▪ What types of information are included?
▪ What types of information do you feel are missing?
▪ Why do you feel this is important from a marketing perspective?
Make 2 recommendations for ways to influence that decision at different points in the
process.
How would the health care organization you chose conduct a post-purchase evaluation of
your satisfaction with this physician and his or her site?
NOTE: You need to support your work with at least 4 academic or professional peer-reviewed
sources that were published within the past 5 years.
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