Expert answer:a Case Study Analysis from Chapter 1
Expert answer:You will be performing a Case Study Analysis from Chapter 1 of your readings, located at the end of the chapter. Your case study will require at least TWO additional references beyond the textbook. Wikipedia (and similar sites) is NOT an acceptable reference. Your analysis should utilize APA (6th edition) formatting. Your case analysis must be 3-5 pages (not including the cover and reference pages).Case Analysis Requirements:1. Background of the situation, including organizational factors and the external environment 2. What are the key changes to brick-and-mortar stores that the article suggests will happen in the future?3. Which factors have caused the changes? Explain.4. Research and find at least two additional retailers that support or argue against the position of the Case Study using the APUS online library. You may use one retailer that supports the argument and one retailer that proves the article inaccurate. Or you can find both for or both against. But you must research at minimum 2 additional retailers!5. Assess the importance of retail strategy formulation and strategic perspectives of retail management on the impact of re-evaluating the retail store in the global economy. 6. List all possible problems and concerns, being sure to look at causes of the problem area and not symptoms. 7. Use proper writing format: Cover Page, Introduction, Body Paragraphs, Conclusion, and Reference Page.8. No FIRST PERSON allowedSubmission Instructions: Attach your paper as a Word document. All others will receive a zero.
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CHAPTER 1 INTRODUCTION TO RETAIL MARKETING MANAGEMENT
Case study
Re-evaluating the store
By Richard Hyman, Strategic Retail Adviser to Deloitte
Five years ago, a typical non-food prime site retailer
starting out and looking to reach its optimum market
might have targeted as many as 200 sites to trade
from. Three years ago, that figure would have reduced
to between 100 and 150. Today, the figure is shrinking again. For such a retailer, it is increasingly difficult
to justify each successive location beyond 75 stores,
while anecdotal evidence suggests that for a growing
number of retailers it is closer to 50. This reflects just
how far and how fast retailing is changing and how
the development of additional routes to market has
not only changed the competitive landscape but the
economics of the marketplace. As a result, the nature
of the store of the future must necessarily be very different to that which we are used to today. Stores will
become much more of a showcase for product and the
experience of visiting a store will be more about shopping than simply buying.
A store geared to people buying will carry more
product options whereas a store geared to shopping
will be about inspiration and aspiration and much more
about customer engagement. The store of the future
will carry fewer products but its offer will need to have
far more relevance to its target market. The customer
experience is changing as consumers evolve and
become more connected. Consumers are constantly
connected to the internet through smart, portable
and highly usable devices, they are in control of the
technology they use and demand the latest technology
from retailers. In this market, it will be vital that there
is a seamless, joined up operating model that unites
all the channels through which the retailer addresses
its market. There is more to multichannel retailing
than just having stores and a website. Changes will be
required to support this model. Retailers will need to
re-evaluate key areas of the business including range
and inventory, marketing and customer services. Retail
will become much more about the brand and how the
retailer can truly differentiate by adding value to the
customer. In a market where there are increasingly too
many mouths to feed, being distinctive and having the
ability to communicate this in a compelling way will be
prerequisites of success.
The store remains a vital channel for retailers. A
recent survey by Deloitte found that 78 per cent of
customers bought their last item of clothing and accessories in-store, but rising retail stars are already operating to the new model and for many established players
we expect significant downsizing of store portfolios in
the medium to long term. The solution will not be the
same for every retailer, but those who fail to realise
the fundamental transformation required may struggle
to survive. Economic conditions might be accelerating
this process but they are not the driving force. This is a
structural change in retail for which there is no reverse
gear.
Source: Hyman, R. (2011) Re-evaluating the store, Retail Week,
9 September.
DISCUSSION QUESTIONS
1 What are the key changes to bricks-and-mortar
stores that the article suggests will happen in the
future?
2 Which factors have caused these changes?
3 What effects do you believe these changes will
have on consumers?
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Running head: SAMPLE CASE STUDY
1
Title
Student Name
American Public University
Student Number
Course Name
Professor Name
Date
2
SAMPLE CASE STUDY
Title of Case Study
(The introduction goes here. It should be one or two paragraphs explaining the findings
of your paper. The introduction should prepare the reader for the contents of the paper by
previewing the main topics in your paper. Be sure to end with a transition word or sentence to
lead into Section 1 of your paper. Triple click anywhere in this paragraph to begin typing your
own introduction.)
Company’s History and Growth
(Investigate and analyze the company’s history and growth. A company’s past can
greatly affect the present and future state of the organization. To begin your case study analysis,
investigate the company’s founding, critical incidents, structure, and growth.)
Strengths and Weaknesses
(Indentify strengths and weaknesses within the company. Using the information you
gathered in step one, continue your case study analysis by examining and making a list of the
value creation functions of the company. For example, the company may be weak in product
development, but strong in marketing.)
External Environment
(Gather information on the external environment. The third step in a case study analysis
involves identifying opportunities and threats within the company’s external environment.
Special items to not include competition within the industry, bargaining powers, and the threat of
substitute products.)
Analysis
(Analyze your findings. Using the information in steps two and three, you will need to
create an evaluation for this portion of your case study analysis. Compare the strengths and
weaknesses within the company to the external threats and opportunities. Determine if the
3
SAMPLE CASE STUDY
company is in a strong competitive position and decide if it can continue at its current pace
successfully.)
Corporate Level Strategy
(Identify corporate level strategy. To identify a company’s corporate level strategy for
your case study analysis, you will need to identify and evaluate the company’s mission, goals,
and corporate strategy. Analyze the company’s line of business and its subsidiaries and
acquisitions. You will also want to debate the pros and cons of the company strategy.)
Business Level Strategy
(Identify business level strategy. Thus far, your case study analysis has identified the
company’s corporate level strategy. To perform a complete analysis, you will need to identify the
company’s business level strategy. (Note: if it is a single business, the corporate strategy and the
business level strategy will be the same.) For this part of the case study analysis, you should
identify and analyze each company’s competitive strategy, marketing strategy, costs, and general
focus.)
Analyze Implementations
(Analyze implementations. This portion of the case study analysis requires that you
identify and analyze the structure and control systems that the company is using to implement its
business strategies. Evaluate organizational change, levels of hierarchy, employee rewards,
conflicts, and other issues that are important to the company you are analyzing.)
Recommendations
(Make recommendations. The final part of your case study analysis should include your
recommendations for the company. Every recommendation you make should be based on and
supported by the context of your case study analysis.)
4
SAMPLE CASE STUDY
Conclusion
(This is the conclusion of your paper. It should be one or two paragraphs summarizing
the topics in your paper. It should also contain your conclusions or findings.)
5
SAMPLE CASE STUDY
References
Your references go here in alphabetical order (by the first author’s last name – or when
there is no author, the first word of the title). This page is already set up with
hanging indents. Include only references cited in your paper, and be sure to include
every reference cited in your paper. Most references will be from the APUS library
and should follow the format below.
Last Name, First Initial. Middle Initial (if there is one). (year). Name of article in sentence case:
If there is a subtitle, it should also be in sentence case. Name of Journal in Title Case,
volume(issue), first page-last page. Retrieved Month Day, Year, from name of database.
An example of a properly formatted reference is shown below.
Lee, H. W. (2005). The factors influencing expatriates. Journal of American Academy of
Business, 6(2), 273-279. Retrieved January 29, 2005, from ProQuest database.
Please note: When citing APUS Online Library databases, you must use the
capitalization and spelling for these databases exactly as they appear in the Library. For example,
EBSCOhost database
ProQuest database
ASSIGNMENT REQUIREMENTS:
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Must be in proper APA format (6th edition)
–
Must be 3-5 pages, does not include title page or reference page.
–
Should utilize 80% your own analysis, 20% cited material (as a guideline).
SAMPLE CASE STUDY
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Avoid over-using direct quotes! My guidelines are there should be no more than one
direct quote per page and direct quotes should not be longer than three sentences.
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You must have THREE additional scholarly resources to support your analysis PLUS
your textbook – for a total of FOUR resources
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Work must be submitted as a .doc or .docx file (no .wps, .txt, .rtf, or other formats will be
accepted).
…
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