Expert answer:Marketing Plan Outline
Solved by verified expert:Submit an outline of your marketing plan to instructor for review and feedback. Be sure to include the following in your plan:Executive summaryCompany overviewSituational analysisObjectives or goals, usually according to strategic plan and focusSTP (market/product/customer) analysisMarketing mixFinancial projectionsImplementation planEvaluation and control metricsNote: First company option for my marketing plan is Dutch BrosSecond company option is IKEAIt’s up to you which one you want to use. If you have any question just let me know.
mkg310_portfoliomilestonerubric_mod05.pdf
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MKG310
Portfolio Milestone Rubric – Module 5
Criteria
Meets Expectation
Content, Research, and Analysis
17-20 Points
Requirements Includes all of the
required components, as
specified in the
assignment.
17-20 Points
Content
Delivered an outline that
demonstrates knowledge
of the components of and
content that will be
included in the selected
marketing plan.
Total points possible = 40
Approaches Expectation
Below Expectation
Limited Evidence
13-16 Points
Includes most of the
required components, as
specified in the
assignment.
13-16 Points
Delivered an outline that
has some significant, but
not major, errors or
omissions in
demonstration of
knowledge of the
components of and
content that will be
included in the selected
marketing plan.
9-12 Points
Includes some of the
required components, as
specified in the
assignment.
9-12 Points
Delivered an outline that
has some major errors or
omissions in
demonstration of
knowledge of the
components of and
content that will be
included in the selected
marketing plan.
5-8 Points
Includes few of the
required components,
as specified in the
assignment.
5-8 Points
Failed to deliver an
outline that
demonstrates
knowledge of the
components of and
content that will be
included in the selected
marketing plan.
…
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