Expert answer:​Business Dashboards

Solved by verified expert:Business Dashboards Chris Carter is the founder of a variety website that aggregates news on politics, business, entertainment, and local interests. In order to generate content for these sections, Carter usually has to invest significant amounts of capital. In addition, he also spends considerable sums on marketing. The primary revenue stream for Carter’s website is derived from pay-per-click advertising, which pays him a flat rate every time someone clicks an advertisement on his website. Carter is currently failing to make a profit, despite consistent increases in traffic and ad revenue. Being unable to operate a loss for any longer, what action should Carter take to ensure profitability at the monthly level? After reviewing the dashboard for Carter’s operation found in this week’s Resources, you should address the situation and develop your response, by addressing all of the following: At least two potential options for ensuring profitability at the monthly level, with a list of pros and cons of each.Recommendations for additional data that might have been useful in making your decisions.A critique of the current dashboard. List problems with the current dashboardList your recommendations for a more effective dashboardExplain why your dashboard would help facilitate the decisions and recommendations you made in items 1 and 2. References: Few, S. (2012). Show me the number: Designing tables and graphs to enlighten. Oakland, CA: Analytics Press. In Chapter 8, you are introduced to the structural components of a table and you will examine the best practices for table design. Chapter 9 focuses on designing graphs that easily communicate even complex information. Ballou, B., Heitger, D. L., & Donnell, L. (2010). Creating effective dashboards: How companies can improve executive decision making and board oversight. Strategic Finance, 91(9), 27-32. Bremser, W. G., & Wagner, W.P. (2013). Developing dashboards for performance management. The CPA Journal, 83(7), 62-67. Retrieved from the Business Source Complete database. Gonick, L., & Smith, W. (2015). The cartoon guide to statistics. New York, NY: William Morrow, an imprint of HarperCollins. Gray, P. (2010). Competitive intelligence. Business Intelligence Journal, 15 (4), 31–37. Retrieved from the Business Source Complete database.
designing_meaningful_dashboard.pdf

trying_to_catch_up.docx

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Expenditure
Expenditure
August
$6,637
$1,300
$1,300
$1,200
$1,000
$1,500
$6,300
$6,625
$6,050
$3,500
$3,000
$2,500
Politics
Entertainment
Business
Local
Politics
$2,000
Business
$1,500
Entertainment
Local
$1,000
Marketing
Expenditure
$7,550
$12,000
Politics
Business
Entertainment
Local
Marketing
Monthly Expenditure
September
October
November
December
Section Total
$1,500
$1,650
$1,700
$1,400
$7,550
$1,500
$1,225
$1,250
$1,362
$6,637
$1,000
$1,350
$1,100
$1,400
$6,050
$1,450
$1,515
$1,370
$1,290
$6,625
$1,500
$3,000
$3,000
$3,000
$12,000
$6,950
$8,740
$8,420
$8,452
$38,862
Total
Marketing
$500
$0
August
October
November
December
Expenditure
Ad Revenue
Ad Revenue
August
$8,400
Politics
Business
Entertainment
Local
Monthly Revenue
$1,200
$1,100
$1,050
$500
$3,850
$6,750
September
October
November
December
Section Total
$1,050
$1,800
$2,500
$1,850
$8,400
$950
$1,260
$1,500
$1,800
$6,610
$1,000
$1,200
$1,500
$2,000
$6,750
$600
$1,000
$1,100
$1,500
$4,700
$3,600
$5,260
$6,600
$7,150
Total
$26,460
$6,610
$3,000
$2,500
$2,000
Politics
Business
$1,500
Politics
Entertainment
Business
Local
Entertainment
$1,000
Local
$500
Ad Revenue
$4,700
September
$0
August
November
December
Ad Revenue
August
27,000
20,100
24,000
7,000
Politics
Business
Entertainment
Local
September
26,700
24,000
22,400
6,700
October
November
36,000
45,000
22,800
29,400
27,000
33,000
9,600
10,000
December
28,500
48,000
54,000
23,000
Total
160,400
144,300
60,000
50,000
40,000
Politics
30,000
Politics
Entertainment
Business
Local
Business
Entertainment
20,000
Local
10,000
0
August
September
October
November
December
Unique Visitors
Section Total
163,200
144,300
160,400
56,300
524,200
Unique Visitors
163,200
October
Unique Visitors
Unique Visitors
56,300
September
Trying to “Catch-Up”
Financially Chris Carter is the founder of a variety website called “Catch-Up” that aggregates news on
politics, business, entertainment, and local interests. In order to generate content for these sections, Carter
usually has to invest significant amounts of capital. In addition, he also spends considerable sums on
marketing. The primary revenue stream for Carter’s website is derived from pay-per-click advertising,
which pays him a flat rate every time someone clicks an advertisement on his website. Carter is currently
failing to make a profit, despite consistent increases in traffic and ad revenue. Below is the dashboard for
Carter’s operation. Being unable to operate a loss for any longer, what action should Carter take to ensure
profitability at the monthly level? Formulate at least two potential options and list the pros and cons of
each. In addition, consider what additional data would have been useful in making your decision.
…
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