Conduct an in-depth interview with 2 consumers who are loyal to… Conduct an in-depth interview with 2 consumers who are loyal to iPhone and another 2 consumers who are loyal to Samsung in the smartphone product line. All the 4 consumers must come from the same income group, ethnicity, gender and age group. 1. Kindly attach the photos for all the 4 interview sessions as evidences. Please also provide the email addresses of all the 4 consumers.2. Compare the 3 main factors that contribute to the satisfaction towards each brand: iPhone versus Samsung. (1 page)3. Compare the 3 main factors that contribute to the loyalty toward each brand: iPhone versus Samsung. Make sure that these 3 factors are different from the factors listed for question 2. (1 page)4. Based on the question 2 and 3 above, briefly explain how the factors contribute to the satisfaction are different from the factors that contribute to loyalty. (1 page)5. Based on the findings of the interviews, how the purchase decision making process (evaluation of alternatives) are different for the 2 brands – Compensatory or non-compensatory model? (1 page)6. List all the questions that you asked the consumers to obtain the inputs for question 2, 3 and 5.Arts & Humanities Communications Marketing MBA ZCMA6042
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