Expert answer:Easy essay, average level of English

Solved by verified expert:I need you to write an essay of 750 word about the toothbrush article it is below with “name Glo 1,2,3,4”. Also i a uploaded Emirates airlines as you can take idea from the S.W.A.T ANALYSIS, and you will find the model of how the casestudy should be like. please use easy english not high level of english. “i need also two to 4 cite in” . FOLLOW THE PAPER WRITTEN CASE STUDY WEEK 10 McDONALDS
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emiratesairlinescasestudy_1_.ppt

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Emirates Airlines
CASE STUDY
1
Emirates Airlines
WEBSITE AND COMMERCIAL
LOGO
▪https://www.emirates.com/ae/english/
▪https://www.youtube.com/watch?v=yz_qZ
QbiZuA
2
How many types
of globalization
can be
accounted for?
▪Social
▪Cultural
▪Economic
▪Cultural – branding, how is Emirati service
advertized (5 star luxury) – describe these elements
from the commercial
▪Social – migration, social media, social movements
(each of these needs to be defined and explained)
▪Economic – profits, jobs, tourist spin offs for
Dubai(statistics, hubs in other cities, government
reports)
▪Political – aid and infrastructure from the UAE
(airport, hubs, legislation to support the industry)
▪Political
▪Environmental
▪Environmental – pollution from airplanes, how
Emirates tries to reduce this? (carbon footprint)
3
Cultural Globalization
• Dubai is branded as a luxury lifestyle destination with 7 star hotels
– Emirates Airlines portrays this luxury branding
• Arabic food is served on Emirates Airlines to give passengers a
taste of Arabia
• The design and style of the logo includes Arabic script above the
name in English
• Jennifer Anniston and her celebrity endorsement attempt to
convey how Emirates Airlines accommodates the celebrity
lifestyle in even Economy class
4
Social Globalization
• Travel and migration that flying accords is part of social globalization
• The employees of Emirates come from everywhere on the globe to
work for the airline, and live in hubs like Dubai
• Social media accounts of Emirates (Google, Facebook, Instagram,
LinkedIn, YouTube, Twitter) – Emirates becomes the world’s first airline
with one million Instagram followers and launches the world’s first
interactive amenity kit in Economy Class (Emirates Airlines 2017)
• Social movements – Anti-Slavery and Global Human Trafficking
campaign (Emirates Airlines 2017)
5
Political Globalization
• The UAE has provided the infrastructure needed for Emirates Airlines in
terms of the new airports that Emirates utilizes – Terminal 3 is solely for
this airline
• Trade deals with other countries are also made to ensure to increase
the global brand promotion of this airlines. One example is the 3 year
dispute with the Canadian government– Canadian visas become
extremely expensive to the UAE (one month visa for Canadians
$250USD) (Al Jazeera 2013) Canadians don’t require a tourist visa in
2017
6
Economic Globalization
2016
• Emirates is named the World’s Best Airline and receives 12th consecutive award for best Inflight Entertainment at Skytrax World Airline Awards 2016.
• Emirates opens new SkyPharma facility at Dubai International airport, dedicated exclusively to
the secure transport of pharmaceuticals.
• Emirates Skywards celebrates 16 years of operation with 16 million members.
• Emirates airline connects over 145 cities to Dubai and to each other, facilitating trade and
tourism flows across six continents; while dnata provides ground handling, catering, cargo and
travel services not only in Dubai, but across 90 cities, in 38 countries on five continents.
• Emirates brand value grows 17% to reach US$7.7 billion. (Emirates Airlines 2017)
7
Environment and Globalization
• Sustainability and Recycling program
• Carbon offsetting program
• Conservation projects in the UAE
• Efficiency and technology to reduce emissions
(Emirates Airlines 2017)
8
References
Al Jazeera Corporation. (2013, April 4). UAE and Canada end row over aviation rights. Retrieved May 22, 2017,
from http://www.aljazeera.com/news/middleeast/2013/04/20134311339927893.html
Emirates Airlines. (n.d.). Our Company | About Emirates. Retrieved May 22, 2017, from
https://www.emirates.com/ae/english/about/
Emirates Airlines. (2016, October 05). Jennifer Aniston TV commercial | A380 | Emirates Airline. Retrieved May
22, 2017, from https://www.youtube.com/watch?v=yz_qZQbiZuA
9
10
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