Expert answer:What is your operation, technology and management
Solved by verified expert:Note: Remember to assign a dollar amount to each
operational cost you find, as you will need these figures for your
income statement and cash flow in Week 8.Create an operations plan for your NAB company using the template in the text as a guide (p. 214 | Operations Plan Preparation Form. Extract appropriate information from the NAB Company portfolio, where
applicable. Other required items in the template should be filled in
using your personal preferences.Provide a rationale for the competitive advantages section using
appropriate functional-level and business-level strategies to explain
the competitive advantages.
Note: Much of the research pertaining to the hints provided here can be found in the NAB company portfolio.Hints: Consider whether you will rent or buy your facilities or outsource production to an existing company.Hints: One of your biggest expenses as a startup
non-alcoholic beverage company will be transitioning from a small batch
prototype of your beverage to production on a large scale. Research the
equipment you will need (vats, refrigerators, burners, ovens, bottling
equipment, and so on), whether you will rent or buy, how you will
maintain and clean it, and so forth. Consider how you will ensure
quality control. What capacity do you intend to reach?Hints: Deliberate your inventory control. Where do your
supplies come from and what is your turnaround time to produce your
beverage once you have received an order?Hints: Consider your distribution method. Refer back to your notes for the SWOT analysis assignment in Week 2 of class.Hints: How will you stay abreast of new developments in
your industry? What new products do you have in development now, in
addition to your flagship product?
Describe your research and development activities and explain how they will contribute to the company.Technology Plan (1 – 2 pages)Create a technology plan for your NAB company using the template in the text as a guide (p. 227 | Technology Plan Preparation Form
). Extract appropriate information from the NAB Company portfolio,
where applicable. Other required items in the template should be filled
in using your personal preferences.Provide a rationale for the personnel needs section by incorporating appropriate functional-level strategies.
Hints: Consider the type of technology your company will
use to conduct the following activities: manage personnel; take,
fulfill, and track orders; manage inventory; communicate with customers
and provide customer service; and produce your beverage.
Management & Organization (1 – 2 pages)Create a management plan for your NAB company using the template in the text as a guide (p. 248 | Management Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.Using the flow charts on p. 242 as a guide, outline your company’s management hierarchy. Note: Charts or diagrams must be imported / included in the MS Word document.Provide a rationale for the management structure and style section by incorporating appropriate functional-level strategies.
assignment2_marketing_plan_and_sales_strategy_bus599.docx
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Marketing Plan
Diana M Jones
Professor Carolyn Green
BUS599 Strategic Management
November 12, 2017
Target Market
Life Expressions is a unique business that deals with the processing of RAW natural
juice. The company mainly utilizes the fresh fruits and greens to produce healthy fresh juice. Its
suitable location is Seattle, WA. According to the United States Census Bureau, Seattle had an
estimated population of 704,352 as of 2016. As it strives to promote healthy standards of living,
the company targets all persons in the community, both young and the old. Furthermore, the
company targets all household units in Seattle. The total housing units of the area are 315,950.
The city is anticipating at least 70,000 housing units citywide with the 20-year planning period
that began in 2015 and is expected complete in 2035. Seattle is located in the Washington, a
metropolitan area in the United States. Moreover, the company targets high school and college
students.
According to the Census Bureau, the percentage of high school graduate and
undergraduates are 93.4% and 58.9% respectively. This specification means that the highest
population in the area is between 16 to 25 years of age. The income living per annum of the
house is $70,954 with a median housing value of $452,800. The area has to various ethnic
groups such as Native Americans, African Americans, Asians, whites, and Hispanics. The
demographic description for Life Expressions in the outline below:
➢ Gender:
Men and Women
➢ Age:
All ages
➢ Occupation:
All occupations
➢ Household:
All household units
➢ Personality:
Energetic, lively, and Fun.
➢ Education:
All Levels
➢ Ethnic Group : All ethnic groups
Market Competition
The primary competition of Life Expressions in Seattle is the existing number of sellers
of the market. The Companies in this category also offer natural juice and with an established
nature in the region. As a benefit, the companies do not have specific stores but only sell
through retailers in packages. The Companies lack direct contact with customers thus, they
cannot monitor if the products are sold or credit. It is up to the retailer to decide if the product is
to be sold on credit or not (Baker, 2012).
The companies have also set high pricing tactic on
their products limiting its availability to the high-income earners in the region.
Entry barriers
also play a part in influencing competition in the market. The location has limited barriers,
which are favorable for the company to easily make entry and compete.
Competing with Market Leaders
The competition of Life Expression lies on other established companies in the region
with a loyal following and legendary user experience. It will be difficult for the company to
make entry into the Seattle market sorely with the dependent of retailers. The core drivers that
the people in the community are seeking in natural juice are a great taste in natural ingredients,
and the ability to improve their health and reduce inactivity. Life Expressions offer to-go RAW
natural juice on which the customers can easily grab their drinks on disposable cups on their way
to work, to the gym and even home. Setting low prices than those of the market leaders on the
product will provide a competitive edge of the company.
Company Differentiation from Competition
Life Expressions will produce RAW natural juice that balances tastes, healthy
ingredients, and productivity in one formula that will satisfy the demands of the consumers. To
differentiate itself from its competitors, Life Expressions will promote its products through
massive marketing campaigns. The company will use the local radio channels to advertise its
product and pass the message across Seattle. Life Expressions uses few tools, blenders, and
juicer, to make its RAW natural juice thus acting as a differentiation product from its
competitors. The company will save on additional costs and use the extra expenses on various
Research and Development (R&D) initiatives in Seattle.
Clarity of Company Message
The aspect of health promotion and functionality of the society define the target market
of Life Expression. The product attempts to support the intake of healthy fluids in the body. As
most people go for the unhealthy drinks, Life Expressions are a concoction of natural and readily
available products. Given that the product is dependent on fruits and vegetables from the farm, it
provides a platform for the residents to market their farm products. The product will promote
health productive lives for the people of Seattle.
It attempts to increase the alertness and
wakefulness and reduce cholesterol in the blood.
Marketing Vehicles
The primary marketing vehicle that will be used by the company is social media
marketing. There are various platforms such as Facebook, Twitter, and YouTube that strive
promote the presence of a product and reach all prospective customers in Seattle. This marketing
vehicle involves the creating and sharing content on various networks in order to achieve the
branding and marketing goals (Kaur, 2016). The company should also use print advertising to
increase the recognition of its product. This tool entails the use of brochures and flyers to engage
the customers of the product’s specialties. The company will also use billboards to ensure that it
reaches a mass number of people on the streets of Seattle. Moreover, the company will also use
the broadcast advertising to market its product in the region. The precise forms of the broadcast
that best suit the company is the local radio channels in an attempt to reach a large number of
consumers at once (Beckner, 2014). The company will also make an online presence by creating
a unique website to advertise its products and engage the customers in events of the company.
References
Baker, J. (2012). The technology–organization–environment framework. In Information systems
theory.
Beckner, M. (2014). Advertising and Marketing. In The Coder’s Path to Wealth and
Independence.
Kaur, G. (2016). Social Media Marketing. Asian Journal of Multidisciplinary Studies,
United States Census Bureau Retrieval (2017). Community Facts. American Fact Finder.
Retrieval Link: https://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml
Unites States Census Bureau (2017). County Business Patterns (CBP). Surveys and Programs:
Retrieval Link: https://www.census.gov/programs-surveys/cbp.html
Running head: COMPANY DESCRIPTION AND ITS SWOT ANALYSIS
Company Description and SWOT Analysis
Diana M Jones
Professor Carolyn Green
BUS599 Strategic Management
October 23, 2017
1
COMPANY DESCRIPTION AND ITS SWOT ANALYSIS
2
NAB Company Choice and its SWOT Analysis
My NAB Company
Undoubtedly, Life’s Expressions is a NAB company which deals with the processing of
RAW natural juice. It uses fresh fruits and greens to make the commercial fresh juice. Human
bodies are highly responsive to what they take in henceforth the name choice. The word life here
offers the statement that feeding the body with clean things will ensure more years on earth.
Expression is the description of how the juice is extracted from the excretion of all natural RAW
ingredients.
Mission Statement and Components
Primarily, Life’s Expression is a fictional juice fruit company that majors in supporting
the intake of healthy fluids in the body. Most people go for unhealthy drinks such as chemically
processed fruits and alcoholic beverages which in return impacts negatively on their bodies. My
products are a concoction of natural and readily available products. Fruits and groceries can
easily be found on farms and homesteads. By purchasing them, I will be helping the community
as they will find a market for their products. Additionally, they will act as a market for my
products as a return. After production, the waste products will be used in other ways such
feeding the cows, goats, and sheep. The processing will generate income to the surrounding as
an added advantage. The fresh and natural juice will also be taken in by all people. Besides, this
will include the old, children and the sick. The company will enrich and strengthen the lives of
most people in the community through the provision of the health juice which will as well be in
variety (Hossain, & Hossain, 2015).
COMPANY DESCRIPTION AND ITS SWOT ANALYSIS
3
Trends
Among the primary reasons behind why I decided to choose the said NAB are the
simplicity, health benefits of the fresh juice to all kinds of people whether old or young and the
easiness and simplicity in processing and distribution. The recipes for making different types of
extracts are so many offering a variety of options in the processing. After making the juices,
5litre containers are required to transport the juice to different places and most importantly sell it
door to door. The fresh raw juice does not need so much advertising since the customers look
for it. Therefore, the juice has a ready market. In support to this, most sick people are always
advised to take the juice on a daily basis for strength gain. Parents are still encouraged to give
their kids the juice too for efficient growth. The processing of the juice is secure as there are
only a few devices needed such as the blender and juicer. Therefore, the processing is cost
effective and easy to start. The most important critical issue is that the juice is healthy to people
and henceforth will attract more alcohol drinkers. Fresh juice offers a right amount of vitamin in
the body and thus can be prescribed over the vitamin pills.
Strategic Position
Life’s Expression targets at being the leading fresh juice company in the area. For that to
get achieved, Life’s Expression will ensure that it is meeting its clients satisfactory. Additionally,
the company will make sure that it follows the code of ethics strictly. Honesty will be an
essential element whereby additional chemicals or sweeteners will not be used. The production
will remain naturally pure, and as a result, the juice will stay healthy and uncontaminated. Most
alcoholic drinks are made of chemicals. My products will contain no chemicals and as a result
will not be addictive.
COMPANY DESCRIPTION AND ITS SWOT ANALYSIS
4
Overview of My Company’s Distribution Channels
Most importantly, Life’s expression will be making its sales directly to the consumers.
The production will entail a sizeable room at which the consumers will be coming for the juice.
It will be sold in clear plastic containers. Fresh juice cannot get a long-term storage and therefore
the clients will be getting it when still clean. Also, the company will have few salespersons who
will be delivering the juice to people. It is because not all people can be able to arrive at the room
and purchase from there. For instance, the old and the sick cannot be able to move and acquire it
from the stores (Hossain, & Hossain, 2015).
Risks That My Business Could Face
The business is at a risk of competition, regulations and lastly products availability. Fruits
grow with seasons. Whenever the season is low maybe for a particular specific fruit, then the
production of that type of juice will not be possible. Additionally, most consumers are used to
chemically made juices and alcoholic beverages and therefore converting them to preferring my
products might be a bit difficult. The organization will be required to possess an excellent
number of licenses from different governmental bodies such as health and food regulatory
bodies. Acquisition of those documents might be a bit expensive. Moreover, whenever the fruits
purchased from the producers are unhealthy, then the juice will not be suitable for consumption
(Moghaddaszadeh et al., 2015).
COMPANY DESCRIPTION AND ITS SWOT ANALYSIS
5
SWOT analysis
Strengths
➢ Readily available processing
products
Weaknesses
➢ challenge on creating awareness
of the new company
➢ No specialization
➢ Amount of capital for set up
➢ Available employees
➢ No storage methods for the
➢ Readily available market
excessively produced juice
➢ Suitable for anybody
Opportunities
Threats
➢ Competition from artificial and
➢ Reliable raw materials
➢ Cheap to start and conduct
➢ Wide range of market
➢ Weight loss people target
chemically made fruit juices
➢ Changes in fruit seasons to affect
productivity
COMPANY DESCRIPTION AND ITS SWOT ANALYSIS
References list
Hossain, M. M., & Hossain, M. K. (2015). Use of SWOT and Delphi Method as a Strategy
Making Tool of Food Industry Management.
Moghaddaszadeh, M., Sarfaraz, A. H., Komijan, A. R., & Shojaie, A. A. (2015). An integration
of SWOT and factor analysis to determining and prioritizing strategies: case study of a
Persian food industry. International Journal of System Assurance Engineering and
Management, 6(3), 297-303.
6
2017
Marketing Budget Plan
Nov
Professional Assistance
Marketing PR / Consultants
Social media Specialists
Advertising Agencies
Graphic / Web design
Marketing Vehicles
Bronchures/ Flyers
Billboards
Media Advertisement
Social Media Platforms
Radio Broadcast
Online
Phone directories
Website
Maintenance and Hosting
Programming
Infomal markting/ Networking
Total
2018
Dec
Jan
Feb
March
$50
$20
$40
$110
$50
$20
$40
$110
$50,00
$20
$40
$110
$50
$20
$40
$110
$50
$20
$40
$110
$100
$110
$100
$110
$100
$110
$100
$110
$100
$110
$50
$120
$100
$50
$120
$100
$50
$120
$100
$50
$120
$100
$50
$120
$100
$77
$150
$250
$77
$150
$250
$77
$150
$250
$77
$150
$250
$77
$150
$250
$1.177 $1.177,00
$1.177
$1.177
$1.177
April
May
June
July
August
Sept
Oct
Total
$50
$20
$40
$110
$50
$20
$40
$110
$50
$20
$40
$110
$50
$20
$40
$110
$50
$20
$40
$110
$50
$20
$40
$110
$50
$20
$40
$110
$600
$240
$480
$1.430
$100
$110
$100
$110
$100
$110
$100
$110
$100
$110
$100
$110
$100
$110
$1.200
$1.320
$50
$120
$100
$50
$120
$100
$50
$120
$100
$50
$120
$100
$50
$120
$100
$50
$120
$100
$50
$120
$100
$600
$1.440
$1.200
$77
$150
$250
$77
$150
$250
$77
$150
$250
$77
$150
$250
$77
$150
$250
$77
$150
$250
$77
$150
$250
$924
$1.800
$3.000
$1.177
$1.177
$1.177
$1.177
$1.177
$1.177
$1.177
$14.124
…
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