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chapter_27.pdf
studies_power_point.pptx
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Cultural Studies
Background about the another (work on
this one)
●Stuart Hall was a Jamaican-born emeritus professor of sociology at the Open University in the
U.K. He died in February of 2014.
●Hall joins the group of critical scholars who attack “mainstream” communication research that is
empirical, quantitative, and narrowly focused on discovering cause-and-effect relationships. In
particular, Hall doubted social scientists’ ability to find useful answers to important questions
about media influence. He rejected the “body counts” of survey research, which are “consistently
translating matters that have to do with signification, meaning, language, and symbolization into
crude behavioral indicators.
●For Hall, the question is not what percentage of Americans now favor Obamacare
●how the media swayed public opinion after the law passed, so that only 42 percent of the nation
favored the law just before the Fall 2013 website registration fiasco put the program in jeopardy
What does cultural studies mean?
Cultural Studies is defined in the book as “a neo-marxist critique that sets forth the position that mass media
manufacture consent for dominant ideologies” (Ch.27, pp. 340)
Cultural Studies is a research theory that explains how the “culture” of a society changes the economics,
power relations, and everyday lives of that society.
CULTURAL STUDIES VERSUS MEDIA
STUDIES: AN IDEOLOGICAL DIFFERENCE
Work on this one
Introduce Hegemony and DISCOURSE
Talk about how the book mentioned both.
Grossberg VS. Cultural Studies & Hall’s
Theoretical Legacies
Grossberg, L. (2012). Cultural Studies in/and New Worlds (1993). Bringing It All Back Home, 343-373.
doi:10.1215/9780822396178-015
●
“Cultural studies always operates within the ambiguous space of ‘culture,’ refusing to give it a singular
definition and refusing, at the same time, to reduce reality to its cultural representations” (345)
●
The Politics of Singularity
Hall, S. (1992). Cultural Studies and its Theoretical Legacies. In Cultural Studies (pp. 277-286). New York, NY:
Taylor & Francis Inc.
●
New Left and Marxism. “Engagement with a problem”
●
Politics of theory
Hall’s Marxism & Johnson’s Application
●
Hall, Stuart, et al. “Stuart Hall, Cultural Studies, and Marxism.” Stuart Hall: Critical Dialogues
in Cultural Studies, Routledge, 2007.
○
Author of chapter 3: David Morley. Professor of CS at Westminster. Studies Hall’s relationship
to Marxism and uses it to explain cultural studies’ relationship with modern day economics.
●
Johnson, Richard. “What Is Cultural Studies Anyway?” Social Text, no. 16, 1986, pp. 38–80.
JSTOR, JSTOR, www.jstor.org/stable/466285.
○
Head of CCCS board (Center for Contemporary Cultural Studies). Defined 4 ways CS is looked
at: political, academic, theoretical, and studying the objects (left brain, right brain). Article says
successful theory uses multiple perspectives.
Slide for Ibrahim
Here we explain our two theorists/ what we read on our annotated bibs. Each of us get a slide to explain.
1. the problem of hegemony.
Slide for Ashley
Here we explain our two theorists/ what we read on our annotated bibs. Each of us get a slide to explain.
CULTURAL FACTORS THAT AFFECT THE
SELECTION OF NEWS
●Ethnocentrism.
●Source of news.
●Objectivity.
●Individualism.
●Democratic process
Cultural Studies and Reality TV: (ASHLEY
CAN WORK ON THIS…. I will reconstruct
this on Saturday.. Plz dont fret 🙂
Stuart Halls’ theory continues to evolve and now includes what is known as reality TV.s
An example of a reality TV show would be Anthony Bordaine’s shows: Parts Unknown and No Reservations, which are shown on the Travel channel and CNN. Hall and Bordaine both invest
themselves in culture (separately, not on the same show) and experience the ideas by meeting local people, each culture with learning about their food, tasting their food, experiencing their traditions, and
tries to open people’s eyes to different ways of thinking and viewpoints. Sharing food and conversation goes back to the beginning of humanity as one of the most relevant ways to participate in social
interactions, celebrations, and experiencing culture. Bordaine also discusses social issues and how a modern community deals with those issues. Reality television is very relevant today with people of all
ages. The American culture is often thought to be programed into being involved with some sort of technology. Reality television is one form of relevant technology that most Americans partake in
watching. Bordaine takes the audience around the globe and much like television and technology, informs people of different societies, culture, and history. It lets us see and experience the world.
Cultural Studies and Reality TV:
●Operating inside the dominant code. The media produce the message; the masses consume it. The
audience reading coincides with the preferred reading.
● Applying a negotiable code. The audience assimilates the leading ideology in general but opposes its
application in specific cases.
● Substituting an oppositional code. The audience sees through the establish- ment bias in the media
presentation and mounts an organized effort to demythologize the news.
Questions:
1)
2)
How does reality television the effect of hegemony on its viewer? (This is worded oddly?–Danielle)
What does this display of hegemony say about economics in this culture?
3)
Add more questions please(open ended questions )
…
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