Expert answer:Access to Popular Culture
Solved by verified expert:Learning ObjectivesStudents will: Analyze challenges to popular culture access Analyze sources relevant to popular culture Required ReadingsHolt, D. & Cameron, D. (2012). Fuse Music Television: Challenging incumbents with cultural jujitsu. In Cultural strategy: Using innovative ideologies to build breakthrough brands (pp. 245–264). New York: Oxford University Press. This reading is from a book called Cultural Strategy about innovative and insurgent marketing strategies for popular culture. The book addresses how popular culture finds and develops its audience and at the same time can restrict the development of new popular culture distribution organizations. The book as a whole includes discussions of everything from Nike, to Ben & Jerry’s ice cream, to branding social innovation. The selection above is about how a music video channel, Fuse, took on the giant MTV (Music Television) in an effort to reach the audience MTV originally appealed to: people who want to watch music videos, not reality shows or adult-themed cartoons.Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands, by Holt, D.; Cameron, D. Copyright 2012 by Oxford University Press – Books (US & UK). Reprinted by permission of Oxford University Press – Books (US & UK) via the Copyright Clearance Center.Federal Communications Commission Consumer Help Center. (n.d.). Obscene, indecent, and profane broadcasts. Retrievedfrom https://www.fcc.gov/consumers/guides/obscene-indec…Document: Student-Contributed Resource Worksheet (Word document)The following websites may be helpful throughout this course by demonstrating ways of analyzing pop culture texts as artifacts.Cultural Politics. (n.d.). Popular culture. Retrieved from http://culturalpolitics.net/popular_culturePop Matters. (2015). Retrieved from http://www.popmatters.comUSC Annenberg. (2014). Media, diversity, & social change initiative. Retrieved from http://annenberg.usc.edu/pages/DrStacyLSmithMDSCI#…Required MediaTEDGlobal 2013. (2013, June 18) Juliana Rotich: Meet BRCK, internet access built for Africa [Video file]. Retrieved from http://www.ted.com/talks/juliana_rotich_meet_brck_…Note: The approximate length of this media piece is 9 minutes.This talk highlights access issues around the world and introduces a device that allows access to the Internet even when power is cut.In this course, you explore and contribute readings to the class dialogue about popular culture. Each week’s Learning Resources provide a foundation for the week’s topic. During the weeks with discussions, you will also find articles on topics related to each discussion. For the discussions in Weeks 3, 4, and 6, you are encouraged to use the article you find as a source for your response. In addition, you post an annotated reference to the article into Doc Sharing. As the course progresses, you and your colleagues build on the class bibliography. You may also draw upon this list of student-contributed resources for the Final Project.This week, you download and complete the Student-Contributed Resource Worksheet from this week’s Resources area. This Assignment is designed to help you find articles or resources that both meet academic requirements and enrich the course dialogue.ASSIGNMENT 1:Submit your Student-Contributed Resource Worksheet. ASSIGNMENT 2To prepare for this Discussion, review this week’s Learning Resources.For this Discussion, choose one thread from the choices listed this week and follow these instructions: Each thread is limited to a maximum number of students based on class size. A thread will close if the limit is reached. If a thread is closed to new posters, select from the open threads.Thread APost a 250-word response in which you: Reflect on one or two of the popular culture artifacts that you are working with for your final project, and consider ways that you access the artifacts and what challenges others might have accessing them. For example, can they be enjoyed by people in another community or country across the world? Is there a financial cost to access? Is special equipment needed? Explain how access to popular culture affects community. Thread BPost a 250-word response in which you: Describe how much control production companies or/and governments have over access to popular culture. Explain the role of the web/technology in providing a shared popular culture experience. Analyze how access affects the shared experience. ASSIGNMENT 3 Final Project Milestone 3: Access and CommunityLast week you researched the history of your popular culture artifacts. You also examined the audience for your popular culture artifacts and how each affected the other. This week you look at how access to popular culture affects society.To prepare: Review your two chosen popular culture artifacts. Review your Final Project Worksheet from Week 1 and any feedback received. Spend some time looking at the student-contributed resources posted in Doc Sharing. (Note: You will need to use at least one of these for this milestone.) Consider the following: How does the distribution mechanism control the issues addressed in the artifacts’ content? Determine who controls the distribution of your chosen popular culture elements. In what ways does the controller of distribution affect the shared experience of the audience and community? Keep in mind that a community may be local, regional, national, or global. Be specific in your discussion. Submit a 400- to 500-word essay that addresses these questions as they relate to your chosen popular culture artifacts. Be sure to include: At least one student-contributed resource from Doc Sharing At least two other academically relevant sources. The Course Readings List, found in the Syllabus of the course navigation menu, will be helpful, as will the required and alternate resources listed here.
student_contributed_resource_worksheet.doc
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Student Contributed Resource Worksheet
This Assignment is due by Day 3 of Week 3.
Directions: Please type in your answers in the boxes provided. If you need more space
than is provided, the box will expand as you write. Do not write your answers in a
separate document because your Instructor uses the rubric after each question to grade
that section. You may also use the rubric as a guide to make sure you completed that
question correctly.
Popular Culture
1. Find 1 article from the library or credible Internet site that focuses on popular
culture.
You may use articles by the authors listed in the Learning Resources section, but you
may also include other authors. Note: All resources included in your Student
Contributed Resources should be in English.
Insert the requested information in the box below
Author name:
Year and date of publication:
Name of the article (or web article or website):
Name of the publication (or website):
Volume and issue number (for magazine or journal articles):
URL (that is, the web address) of the website (if applicable):
Next, attempt to organize the information above into an APA style reference. There are
two examples in the box, one for an article published in a magazine or journal and one
for an article published on a website.
Insert APA reference below
Example of an article published in a magazine or journal:
Ouellette L. (1999). Inventing the Cosmo Girl: Class identity and girl-style American
dreams. Media Culture & Society, 21(3), 359–383.
Example of an article published on a website:
Popular Culture. (2015). Cultural Politics. Retrieved from
© 2015 Laureate Education, Inc.
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http://culturalpolitics.net/popular_culture
Enter your attempt at an APA style reference:
Finally, post this reference to the course blog.
2. Write an annotation in the box below. An annotation summarizes the article and its
point of view. It can be thought of as the explanation for why the article relates to the
topic or an Assignment. Your annotation for this article should be 3–4 sentences.
Insert your answer below
© 2015 Laureate Education, Inc.
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