Expert answer:survey design
Solved by verified expert:After read my idea that in word file that I attach design a survey InstructionsFollow the 3 requirements in the Word file that I attach Put the requirement first and then the questionsthe survey at least 20 question
doc2.docx
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Idea #1
Team Name: Students have it Maid
Evaluation of product:
Since student have very little time to tend to the cleanliness of his or her dorm, apartment, or
house “Students have it Maid’ will ensure both organization and cleanliness of your home. We want our
students to focus more on assignments, exams, and course work rather than the organization of the
home. As college students we too understand many students desire minimal effort when faced with
cleaning therefore our business is set forth to ensure the organization and cleanliness are one less
burden students will have to attend to. There is a low competitive intensity in the Maid services industry
within the Baltimore Metropolitan; especially one that caters specifically to college students for a low
cost. In Baltimore the average cost to hire a maid is $171.00, to clean carpets can range from $100$400. We will offer a set price for each room starting at $25 when you present a student ID. There are
very minimal startup cost for our business since we plan to be a mobile business traveling to various
college campuses in Baltimore city and surrounding counties. Our main expenses will come from the
cost associated with our vehicle, cleaning supplies, and advertisement costs in which we will initially
need roughly $1,000-$2,000 to start up the business. I think students will pay for our services because it
gives them the luxury of not having to worry about organization. As a college student organization is
very hard when taking multiple courses, caring for spouse or children, or working a fulltime or part-time
job.
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Proso
o
o
Conso
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Low startup costs
Very few overhead expenses
Flexibly for employees
Income may be slow initially
Psychical work
Requirements
1. Provide the survey respondents with your concept statement.
( The Problem (Insight)
The Solution (Benefits – point of differentiation)
The Reason to Believe (RTB)
Trust Builders ( e.g. product attributes that support delivery of benefit)
2. identify questions that will help you segment the market and develop a target
market profile.
Target Market Profile
Segmentation criteria
Demographic/geographic
Psychographic
Behavioral
Needs-based variables
Media habits
Important for knowing how to communicate with the Morgan community about your product
3. include a question that helps to estimate potential future demand for your
product on campus.
(Estimating Demand
Description of product concept (concept statement)
Provide an overview of your offering and its components
How does it address the problem?
What is its competitive advantage?
Feedback from students
Desirability of different features
Likelihood of using product if available at university
etc.
…
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