Expert answer:Global Business Plan
Solved by verified expert:Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker’s notes using the same organization you selected in Week 2.Create a business plan for this organization to enter a global market in which they are not already doing business (see section 2 of Table 8.1). Be sure to include the following:Description of the BusinessDescription of the IndustryTechnology PlanMarketing PlanFinancial PlanProduction PlanOrganizational PlanOperations PlanInclude at least 2 of the 7 recommended appendices (exhibits) as listed in Section 3 of Table 8.1Format your presentation consistent with APA guidelines.Following is the URL for table 8.1https://phoenix.vitalsource.com/books/978148332266…Attached is the previous assignment as a guide.
hp_.docx
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Running head: ASPECTS OF DESIGN THINKING
Aspects of Design Thinking
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ASPECTS OF DESIGN THINKING
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Introduction
Design thinking can be thought of as the innovative tactics used by designers in the
procedure of designing. This is also a technique used with the intention of considering issues and
the methods to address the issues. It has been a popular undertaking in the professional design
sector, as well as the commercial and social sectors. In the commercial sector, design thinking
tends to utilize the techniques and responsiveness of the designers to align the needs of the
customers with the elements that are practical technologically (Goldschmidt & Rodgers, 2013). It
is also supposed to have the ability to be converted by a business strategy to become a market
opportunity or a customer value.
Key Elements of Design Thinking
There exist five components of design thinking and they are responsible for a making a
company decide to implement it. The first element is curiosity, which entails the aspect of
having the need to enhance the current situation to become better. Therefore, innovation is
usually encouraged since it is useful for the company. For the case of HP, it has been successful
in design thinking since it has a lot of innovations among the workers. They constantly find
better ways to deal with issues and improve the efficiency of the company. The other element is
the exceptional problem solving, which makes the designers create systems that can be used by
everyone due to their simplicity. HP has attempted to have most of its electronics easy to use so
as to solve the challenges of the customers. Therefore, it is effective in implementing design
thinking.
The third element is empathy, which involves enocuraging the designers to have the
perspective of the customers when designing. This has been the case for HP since its systems
ASPECTS OF DESIGN THINKING
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designer have always been considering the customers when designing its products. This has
made most of its electronics being able to deal with the issues that face most of the customers.
The fourth element is the diversity in perspectives, which encourages the sharing of ideas among
individuals. This is an element that was considered in HP since workers collaborate effectively in
their innovation activities to progress the performance of the firm. This has hence facilitated the
creation of advanced electronics of the company. Finally, there is the element of making it really
quickly which encourages the implementation of ideas in a quick manner (Prud’homme van
Reine, 2017). This has been the reason for the constant advancements of the electronics of HP
since the management have been implementing the inventive ideas of the workforce to enhance
its products.
Areas Where HP Excels In Design Thinking
There are various areas where the organization has been successful in design thinking.
Some of them comprise of achieving uniqueness for its products. For instance, the company was
successful in developing exceptional products with the capacity to have iconic prestige. One of
the products is the Spectre x360 convertible notebook. The products of the company are
generally unique and with reasonable prices which increases their ability to compete with other
products in the market. The company also has a golden ratio which is facilitated by its design
thinking abilities. This is because it has implemented a policy that requires the company to create
designs that are iconic, pleasant, and progressive.
The company also has been successful in unifying most of the inventive ideas of its
workforce. This is usually with the intention of enhancing the diversity of ideas. The opinions of
the employees regarding innovation are usually considered since they could increase the
effectiveness of the entire company. Its efforts of centralizing its budgets and processes, as well
ASPECTS OF DESIGN THINKING
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as moving the departments of the designers were effective in ensuring that design thinking is
enhanced. This is because the company was able to unite the employees and affirm budgets that
encouraged design thinking. This has been the reason for its numerous products which are
innovative and efficient.
The Improvements Needed
In spite of HP having various areas of success due to design thinking, there are other
elements that need some improvement. This would facilitate the increase of its profits due to
popularity among the customers. Therefore the organization needs to improve the way it handles
the ideas of the workers. Instead of just having a policy of implementing these ideas in a speedy
way, the company should consider evaluating them and increasing their reliability. Evaluation of
ideas would help in ensuring that the ones implemented have the capacity of increasing the
profits of the company (Kleinsmann, Valkenburg, & Sluijs, 2017). This is through enticing more
customers to buy its products.
The employees should also be assisted on the way to invent new ideas. This is through
training to become creative within the line of the business. The company should have programs
that ensure that the workers are consistently presenting their ideas on the way products should be
enhanced. These ideas should then be evaluated constantly to ensure that they are relevant to the
company’s goals. Therefore, the company would be having numerous ideas with the potential to
increase its efficiency and advancement of its technology. This would hence enhance its
profitability since it would have products of high quality compared to the rest of the products
offered by other companies. Its reputation would also be enhanced due to the advanced products
hence developing a significant brand. This makes would then make the customers prefer its
products over others that are offered by other electronic companies.
ASPECTS OF DESIGN THINKING
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Recommendations for HP
In order to increase the level of innovation and design thinking in the company, there are
some actions that have to be put into consideration. First of all, the company should develop
policies that require the employees to be always creative. This would be essential in ensuring that
it has various methods of dealing with issues and developing solutions to challenges. Challenges
would hence reduce since they are addressed quickly and their recurrence is reduced. The
company should also consider recruiting individuals with advanced knowledge in IT. This
should be essential in ensuring that they develop the sense of curiosity since they would be
having the urge to improve their concepts. This would, therefore, become beneficial to the entire
company as improvement of ideas would facilitate the advancement of products.
The other element that HP is supposed to consider is the arranging of technology
seminars. These are sessions that the company could organize for its employees or ensure that its
employees attend international seminars that focus on technology. These events would be
beneficial to both the workers and the business as they would enhance awareness of
technological advancements. This is because the employees have a likelihood of interacting with
other professionals of technology and exchange ideas. Consultations would also be enhanced and
this would broaden the scope of innovation among the staff (Koh, Chai, Wong, & Hong, 2015).
Therefore, design thinking would as well be enhanced due to the level of exposure that the
workers would have when they attend numerous international seminars.
Conclusion
Hence, design thinking tends to utilize the techniques and responsiveness of the designers
to align the needs of the customers with the elements that are practical technologically. When
ASPECTS OF DESIGN THINKING
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considering all the elements of design thinking one is able to identify that HP has been effective
in facilitating design thinking as well as inventiveness. One of the major elements that show that
HP has succeeded in design making is the uniqueness it has of its products. The company should
consider training its personnel on developing creative ideas in order to assure its design thinking
for a long period.
ASPECTS OF DESIGN THINKING
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References
Goldschmidt, G., & Rodgers, P. A. (2013). The design thinking approaches of three different
groups of designers based on self-reports. Design Studies, 34(4), 454-471.
Kleinsmann, M., Valkenburg, R., & Sluijs, J. (2017). Capturing the value of design thinking in
different innovation practices. International Journal of Design, 11(2).
Koh, J. H. L., Chai, C. S., Wong, B., & Hong, H. Y. (2015). Critical Perspectives on Design and
Design Thinking. In Design Thinking for Education (pp. 17-31). Springer Singapore.
Prud’homme van Reine, P. (2017). The culture of design thinking for innovation. Journal of
Innovation Management, 5(2), 56-80.
…
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