Expert answer:Tesla Motors Discussion

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Solved by verified expert:Discuss how CEO Elon Musk has embraced technology in the world of automotive manufacturing and how its mission has guided its operational direction for sustainability. USE the Attached Case Study-Tesla Motors, Inc.
roth3e_abstract_tesla_motors_inc_fnl.pdf

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Case Title: Tesla Motors, Inc.
Unique ID: MHE-FTR-032-1259420477
Revised: March 12, 2015
Abstract: Tesla Motors, Inc. was founded in 2003 in San Carlos, CA, with the mission “to
accelerate the advent of sustainable transport by bringing compelling mass-market electric cars
to market as soon as possible.” By 2015, Tesla is now a public company that faces multiple
challenges including scaling-up production, market acceptance, the lack of a clear technology
standard, timing and launch of a mass-market vehicle, and increased global competition.
Moreover, the competition in the automobile industry is getting more intense as gasoline price
have fallen by 50 percent in the United States. CEO Elon Musk must decide how to handle these
issues to keep Tesla successful.
Concepts: Competition, Competitive Advantage, Internal Analysis, External Analysis of General
and Industry environment, SWOT Analysis, Innovation, Technology, Strategic Leadership,
Alliances, Backward Integration, Intellectual Property, Internationalization, Government
Regulation, Global Strategy
Context:
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Protagonist: Elon Musk, CEO
Country: USA, but experiencing internationalization
Sector: Automotive
Company Employee Count: 10,000+
Company Revenue: $3.2 billion (2014)
Ticker Symbol: TSLA
Event Year begin: 2015
Event year end: 2015
Teaching Note: Available
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