Question Iconic Colors of Samsung Galaxy S20 FE Aim

Question Iconic Colors of Samsung Galaxy S20 FE Aim for Millennial Social… Iconic Colors of Samsung Galaxy S20 FE Aim for Millennial Social ExpressorSamsung launched its newest Galaxy device, the Samsung Galaxy S20 FE which is specially designed for Millennial Social Expressors through features desired by Samsung Galaxy fans around the world and with an iconic color choice that really catches the attention of many people.Taufiqul Furqan, Product Marketing Manager of Samsung Mobile, Samsung Electronics Indonesia explained, specifically for the Samsung Galaxy S20 FE, Samsung collects answers from Galaxy fans, Samsung Members around the world regarding what features they feel most essential from a Galaxy smartphone, and what features that is what is presented for the Samsung Galaxy S20 FE.At Samsung everything starts and ends with the consumer, we pay special attention to the feedback, input, and desires from consumers for every product we issue. One of the desires of consumers is the presence of a choice of bright colors that attract attention. Because for Millennial Social Expressors, their smartphone is not just a communication tool, but also a fashion statement,” said Taufiqul.The Samsung Galaxy S20 FE comes with 6 different color choices for millennials, Cloud Red, Cloud Orange, Cloud Mint, Cloud Lavender, Cloud Navy, and Cloud White. These bold and eye-catching color choices are also equipped with a premium textured haze effect to reduce smudges and fingerprints when held.However, the Samsung Galaxy S20 FE is not only pleasing to the eye, this device also has a strong performance, to ensure social expressor millennials can express their days using the Samsung Galaxy S20 FE optimally.”Galaxy S20FE can be purchased directly at a price of Rp. 9,999,000. For consumers who make purchases on October 16-31, 2020, they will get a discount voucher of up to 50% which can be used to purchase Galaxy Buds Live, or cashback of IDR 1,000,000 for purchasing Samsung wearables or various accessory products,” he added.Source: https://marketing.co.id/warna-warna-ikonik-samsung-galaxy-s20-fe-bidik-millennial-social-expressor/Questions:1. What strategy does the CEO of Samsung want to implement with the business level strategy in the week 4 material? Explain why you chose this strategy.2. Analyze Samsung cellphone competitors for several types of updates such as the Samsung Galaxy S20 FE, in terms of market similarities and resource similarities.3. Analyze how the dynamics of competition in the mobile industry, including Samsung and similar competitors?Business Management

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