Expert answer:Learning Activity #2

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Solved by verified expert:Amazon, Google and Southwest Airlines all use data to make decisions. Select one of the three companies and research how they use data to make decisions. Using the class material and your research, explain how the company you selected uses data and why it works for them. Can you see the system working for a smaller company or a company that has a different purpose?Does data use in decision making have advantages and disadvantages? If so what are they?Did the company you selected address these advantages and disadvantages in its data driven decision-making? Be sure to support your reasoning using the course and research material.
week_4_la2reading.docx

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Theme #2: Data Mining, the Cloud, and the Internet have all provided research data that makes for
more creative options in our decision-making process and conversely a more difficult job because of
the vast job of data selection.
Read:
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When There is No Such Thing as Too Much Information
•
Why Too Much Data Disables Your Decision Making
•
AI Drives Better Decisions
•
Competing Through Data Three Experts Offer Their Game Plans
•
The NFL Is Finally Tapping into the Power of Data
…
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