Expert answer:Unit 7 Assignment for Meeting and Planning

Solved by verified expert:Instructions Summary: Click on the Rubric link for full details. You and your business partner have been hired to plan an annual city event. One event is the annual arts festival that draws hundreds of vendors and attracts thousands of visitors. The other event is a sporting exhibition and is equally as popular. You will choose only one event to plan.Create a PowerPoint presentation of your marketing strategy. Then you will create a promotional audio visual presentation version and share the URL provided by the software company of choice (when you have finished creating your presentation) with the class in the Discussion area.
ab270_unit7_rubric.pdf

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[AB270 Advanced Meeting Planning]
Assignment Details and Rubric
Arts Festival or Sporting Exhibition — Audio Visual
Presentation
You and your business partner have been hired to plan an annual city event. One event is the annual
arts festival that draws hundreds of vendors and attracts thousands of visitors. The other event is a
sporting exhibition and is equally as popular. You will choose only one event to plan.
Create a PowerPoint presentation of your marketing strategy. Then you will create a promotional
audio visual presentation version and share the URL provided by the software company of choice
(when you have finished creating your presentation) with the class in the Discussion area.
Unit 7 Assignment: Arts Festival or Sporting Exhibition – PowerPoint and Audio Visual
Assignment.
You and your business partner have been hired to plan an annual city event in the city nearest you.
One event is the annual arts festival that draws hundreds of vendors and attracts thousands of
visitors. The other event is a sporting exhibition and is equally as popular. You will choose only one
event to plan.
Checklist:
1. Identify all event elements that require promotion.
2. Target your promotion to those market segments that will support your event. Include
eMarketing strategies as well.
3. Include 2–3 additional programs that will draw visitors. (Example: workshops, celebrity
associated with the product, etc.)
Create a PowerPoint presentation of your marketing strategy. This presentation would 1) allow
management to see what your overall plan is, 2) help you obtain support for your plan, and 3) allow
you to receive feedback from the client.
Then you will create a promotional audio visual presentation version and share the URL with the
class (when you have finished creating your presentation) in the Discussion area. Be sure to insert
the URL into the last slide in your PowerPoint presentation or add a tour audio portion to the
PowerPoint.
In the real world you would use this to promote the event to certain market segments for different
reasons. So make sure to explain what market segment you are promoting or marketing to and why.
There are several companies that provide free audio visual software (look for free audio visual
or free presentation software on the Internet) or you can just add audio to your Microsoft
PowerPoint presentation (no need for a separate headset with microphone).
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[AB270 Advanced Meeting Planning]
Submit your PowerPoint with audio or add your presentation link (URL) in your final slide of the
PowerPoint presentation saving it as Username-AB270 Assignment-Unit#.doc (Example: TAllenAB270 Assignment-Unit 7.doc). Submit your file by selecting the Unit 2: Assignment Dropbox by
the end of Unit 7.
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