Expert answer:presentation for Smoothie King

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Solved by verified expert:I want someone to do my part in this presentation which is “Marketing Mix Analysis” and it include four points :
Pricing Strategy
Product Strategy
Promotion Strategy
Place Strategy# I just posted a file so you can understand more.Thank you,,
group_minute_mktg_331.docx

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Team Project Assignment
Name of the organization: The name of the organization that to be examined is Smoothie King.
Smoothie King was chosen as a member of the group is a track athlete here at Morgan State and
on Thursdays they receive smoothies from the nutrition station provided for athletes. When the
business name was mentioned it sparked an interest in the group, therefore, that business was
decided upon as each member was willing to learn more about the business. Being healthy is not
just important for athletes but for everyone as it helps us to live longer and have better lifestyles.
Organization
I.
Overview:
a. Executive Summary
b. Organization overview
i. Company description
ii. Mission statement
iii. Goals
II. Situation Analysis:
a. SWOT analysis
III. Target Market Analysis:
a. Demographics
b. Lifestyles
c. Patronage behaviors
IV. Marketing Mix Analysis:
a. Pricing Strategy
b. Product Strategy
c. Promotion Strategy
d. Place Strategy
Due dates: Part I and II – October 13.
Part III and IV- November 1
…
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