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eBusiness Research Assignment (due 18th )
eBusiness and eBusiness Technologies have had a dramatic impact on the
functions of eBusiness. I would like each of you to spend the next several weeks
investigating an eBusiness Campaign, eBusiness Case Study, eBusiness Theory,
eBusiness Principle, eBusiness Philosophy, eBusiness Technologies, OR a specific
eBusiness company.
Topic: Choose any topic of interest related to eBusiness. The choice is yours,
choose wisely. Selecting a topic that is of interest to you may make this assignment
easier to swallow, or perhaps advance your position at work, or make you a more
attractive candidate for hire. Be sure to choose a topic that allows you to
accumulate adequate data to support your position. Get creative and try to choose a
topic that will be interesting to you, valuable to the class, and have importance to
the eBusiness community. The more interesting your selected topic is, the less this
assignment will feel like homework and the more interest you will have in
researching and writing about it. Choose wisely!
Topics already discussed in class are off limits.
The specific requirements for your assignment (research paper and presentation)
follow. Please see the syllabus or schedule to learn the due date of this assignment.
Late assignments will be penalized. Please see the syllabus regarding penalties
associated with tardiness.
When turning in your paper, you are asked to SEND digital copies of both your
paper and presentation to Bb (attach to a post your paper to the Bb discussion
board titled Research Papers before the start of class on the due date) AND to
please bring printed copies of your paper to class on the due date.
The paper: Please see the syllabus for the weight of this assignment.
Please investigate an eBusiness topic of your choice. Then, after you have a good
idea of your topic, please become very familiar with it. Read a lot about it! Become
an expert relative to the specific topic you have selected. I recommend that you
choose a specific topic and do not select a general topic. This suggestion may help
you craft your written report. This, however, is just a suggestion, and not a
requirement.
After you have selected your specific topic, and gained vast expertise with that
topic, please write a professional research paper describing your research and how
it would be useful to marketers. It is ok, and encouraged, to include your
interpretation and critical analysis of your topic. Be sure to cite several outside
sources that support your claims and argument. But you must remain formal and
professional.
The content of this paper should be a minimum of three pages long. The maximum
page count is five pages. (Page count does not include the title page, abstract page,
and reference page, all of which are required.)
– Please cite a minimum of three references. (This is a research paper, not an article
review.) References may include journal articles from refereed journals, journal
articles from popular press, books, newspaper articles, or websites. However, at
least one of your cited sources must come from an academically refereed journal
article. If you are not aware of the criteria of a refereed source, please see:
http://library.webster.edu/online/coun20.html for clarification.
Please use APA formatting! You will be penalized if you do not have perfect APA
formatting. To see examples of APA, please see:
http://owl.english.purdue.edu/owl/resource/560/01/ or visit the library.
The Presentation: Please see the syllabus for the weight of this assignment.
After researching, gaining expertise, and writing about your selected eBusiness
topic, please present your findings to the class. Your presentation should be a
comprehensive and professional presentation. You presentation should NOT be a
cut and paste of your paper! We will already have a copy of your paper. Your
presentation should be an informative and succinct encapsulation of your research.
The format of your presentation should be a technologically enhanced formal class
presentation. The presentation time for your presentation should be approximately
10 minutes. Your presentation can include a demonstration if appropriate. Word
for word reading will damage your presentation grade. You are expected to engage
(and/or involve) the audience.
● Approximately 10 minute presentation (8 minute minimum, 12 minute
maximum)
● The beginning of your presentation should display your name and your
topic.
(NOT my name!)
● NO! word for word reading of slides – professional speech is expected
● Engage the audience!
● Presentations free from error are expected
● Technologically enhanced presentation (Google Slides, PowerPoint, etc, is
expected
● Full citation of all sources in APA format is expected
…
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