Expert answer:Team Paper 2

Solved by verified expert:The purpose of this assignment is to continue to have students place
themselves in the role of a marketing research and planning team leader
while completing the last half of the team’s project that was started in
Week 3. Students will be researching and making decisions on price
setting, promotion strategies, environmental forces/scanning, and steps
to bringing their company’s product from concept to commercialization. Assignment Steps Resources: Marketing: Ch. 1: pg. 4-10; Ch.
3: pg. 72-92; Ch. 8: pg. 210-223; Ch. 10: pg. 274-281; Ch. 13: pg.
350-352; Chapter 17: pg. 472-475; Ch. 18: pg. 519-526; Ch. 19: pg.
556-558 Components of a Marketing Plan Part 2: Price, Promotion, Environment, and the Concept to Commercialization Process Grading GuideMarketing, Ch. 1: Creating Customer Relationships and Value through MarketingMarketing, Ch. 3: Scanning the Marketing EnvironmentMarketing, Ch. 8: Marketing Research: From Customer Insights to ActionsMarketing, Ch. 10: Developing New Products and ServicesMarketing, Ch. 13: Building the Price FoundationMarketing, Ch. 17: Integrated Marketing Communications and Direct MarketingMarketing, Ch. 18: Advertising, Sales Promotion, and Public RelationsMarketing, Ch. 19: Using Social Media and Mobile Marketing to Connect with ConsumersScenario: Using the same organization and
product/service you used in the Week 3 learning team assignment and the
same scenario, you will be presenting the following analyses to the
board of directors and stakeholders. They will be using these analyses
to make their final decision on how, and if, to launch your company’s
new and unique product/service. This is a team paper just as the week before. My portion is below. Please use your best judgement as to the four methods that should be used, as instructed below. This should be approx 200 words.Select four of the following
methods and explain how they should be used by your company. Explain
the reasoning why they align best with your target segment and product:AdvertisingPublic relationsTraditional Digital marketingNew Digital marketing techniques (describe)Sales promotionDirect marketingEvent marketingOutdoorCite a minimum of three peer-reviewed sources.At
least one source should be from the course materials and at least one
source from the University Library. Format your paper consistent with APA guidelines.

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