Expert answer:Write total 6 pages for the Hosp2001 project and f
Solved by verified expert:I uploaded the file of request down there Please do part1 3 pages , part2 2 pages and part3 1 page And also please do those parts separately, do not write together.
hosp2011_project___online_fall_2017__1_.docx
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TERM PROJECT
HOSP 2011 – HOSPITALITY SALES & MEETING MANAGEMENT
Your assignment is to sell and service a multi-day meeting for a fictional organization. You are
the Sales Manager and the Convention Service Manager at the hotel, resort, or conference
center of your choice.
Background Information – Regal Brewing
This event will be attended by 65 Regal employees from the home office and 20 sales and
marketing employees who work from their homes. They will also each bring a spouse or guest.
(Expect 85 couples.) The age range of the groups is 30-65 years old, with about an even mix of
women and men. Attendees will come from all over the East Coast and Midwest, as well as
Eastern Canada. The home office is located at 100 Farm Street, Greenville, Maine, 04441. The
phone number is 207-555-2121. Your customer’s email is jregal2@regal.com.
The main reason purpose of this meeting is to introduce the company’s newest product, King
George Rum. While Regal has until now only brewed beer, it secretly added distilling to its
business. This premium rum is the newest product that will be introduced to the market. The
other purpose is to reward the employees for their hard work. Regal Brewing made record sales
last year, beating their top competitor, Atlantic Brewing Company, for the first time.
Regal Brewing Company is a small family business. The Regal family has been brewing beer for
their own use for over a century. In 2006, they started brewing beer to sell, and the company
has been growing ever since. Regal Beer was one of the first microbreweries to use cans instead
of bottles. Consequently, one of its most bitter rivals is Oskar Blues in Colorado, who
successfully sells its Dale’s Pale Ale and other ales in cans. Regal also faces intense competition
from local Maine microbreweries, including Atlantic. Royal executives believe that rum and
other distilled spirits will draw new attention to the company and set it apart from the
competition.
Your customer contact is Janice Regal, the Corporate Director of Marketing. Janice is very
concerned with high-quality food and beverage, especially since this event is a reward for the
staff. Also, while the Regals understand that your hotel must serve a variety of beer brands in
your outlets and minibars, they insist that the only beer you serve at their catered events is
Regal brand. Janice also wants to make sure that the meetings are secure, and that
representatives from rival companies do not hear or see any news about the new product
launch. She is also concerned about VIP treatment of their motivational speaker, Tony Montana.
Finally, the company will be shipping a case of King George Rum to your hotel, for sampling at
Saturday’s meeting. You will have to make sure that the hotel staff accepts the rum, stores it
securely, and delivers it to the meeting room with tasting glasses.
Outline of Planned Events
Thursday, May 3, 2018.)
Noon: The meeting planner and his/her spouse arrive. They request early check-in.
2:00pm – 3:30pm: Pre-convention meeting to be attended by you, the meeting planner, and 14
managers from the hotel. (This would typically require a BEO, but you do not need to write one.)
Friday, (May 4, 2018): Major arrival day
The rest of the group will arrive and check in on this day, starting late morning and throughout
the afternoon.
5:30pm – 7:00pm. Opening Cocktail Reception for all employees and spouses/companions.
Provide a host bar and heavy hors d’oeuvres. Some time during the party, the CEO will give a 5minute, informal welcoming speech. (BEO) Guests are on their own for dinner after the
reception.
Saturday, (May 5, 2018)
8:30am – 11:30am: Meeting for the company staff only (no spouses). The CEO will speak and
show a PowerPoint. The boxes that were shipped ahead will need to be in the room by 7:30.
Have a continental breakfast set up in the rear or the foyer of the meeting room at 8:00. Provide
a refreshment break in the same area at 10:00am. (BEO) Spouses/guests are on their own for
breakfast.
11:30am to 7:00pm: Free time for the attendees to enjoy the destination
7:00pm – 11:00pm: Dinner-Dance for all attendees and spouses. On your BEO (in “room set-up”
and “special instructions”), describe the decorations and the musical entertainment. Provide a
host bar and bottles of wine with dinner, served at the tables. (BEO)
Sunday, (May 6, 2018): Departure day
8:30am – 10:00am. Full, catered breakfast buffet or brunch (not a continental) for the entire
group, in a private function room. (BEO)
All guests will check out this day.
Get started:
Choose a hotel, resort, or conference center, to hold this meeting. It can be anywhere in the
United States of America. Make sure the facility has enough sleeping rooms and banquet space
to hold a meeting of this size. All information about function space, banquet menus, and
banquet menu prices must be available on the facility’s website.
PROJECT CONTENTS AND INSTRUCTIONS
Please follow all directions carefully, and proofread your work. Up to 20% of your grade will be
deducted for spelling errors, grammatical errors, or not submitting the project in the assigned
format.
Site Selection, (No points, but penalty if late)
• Post the name of your site selection (city and hotel or resort).
• Include a link to the facility’s website, and navigation instructions to find the banquet
menus and meeting room information.
Part 1, Site Description (20 points, 3 pages)
1A. Site summary (1 – 2 pages)
Identify and describe the destination city and its main attractions, and briefly describe the hotel.
Explain why this is a good site for this particular group and its meeting. Use your own words and
avoid marketing language – this is an informational paper for class, not an advertisement to
customers. (You will have an opportunity to sell later.)
1B. Site details (2 – 3 pages)
Answer all of the questions listed below. Provide as many details as possible. Use each
“question” (or part of it) as your heading. Bullet points/lists are acceptable.
• Climate (only for the time that the meeting will be held)
• Transportation to the city (What is the nearest airport? Train station? How will
attendees get to the hotel? If there is an airport shuttle, is it free?)
• Transportation within the city: How will attendees get around?
• Attractions: what can attendees do on their free time?
• Number of rooms in the hotel
• Any special features/amenities offered in the hotel rooms
• Food & Beverage Outlets: List the restaurants and bars in the hotel; give a short
description of each restaurant (1-2 sentences for each, in your own words). If there are
more than four food & beverage outlets, list them all but only describe four.
• Meeting space: Total square footage of all meeting space. (For example, “This hotel
contains 72,000 square feet of meeting rooms, ballrooms, and exhibit space.”)
• List each function for the group and give your preliminary choice for the room you will
use for each. (For example: “Cocktail Reception: Grand Ballroom Sections F, G, and H.)
Do not choose restaurants.
• Any other special features of the hotel, meeting site, city, or region that you think
should be mentioned.
1C. Works cited page, using MLA format
Part 2, Group Resume and BEO’s (45 points)
2A. Group Resume. Use the format of the guidelines and example. A template is available on the
course ULearn site. Think carefully about all details.
2B. Banquet Event Orders (BEO’s). See BEO instructions and examples. A template is available in
ULearn.
Part 3, OBF Chart, Proposal Letter, Estimated Cost, Reflection (35 points)
3A. The Estimated Cost for the entire event. This is an estimated cost of everything that will be
on the master account, based on the expected number of guests. All guests’ rooms and tax will
go on the master account. All banquets, audiovisual equipment, and the recreation program will
go on the master account. Guests are on their own for incidentals. List the totals for each
function, sleeping room charges, and the recreation program. A guide is in ULearn.
3B. OBF Chart
Create an OBF chart for the group, using the customer objectives from “Background
Information” (page 1) and features from your hotel/resort.
3C. Proposal Letter. Write a proposal letter to the meeting planner for this group. Use at least
two “OBF” paragraphs in the letter, based on the OBF’s in your chart. Use business letter format
for the letter.
Although this section is at the end of your paper, it would have been written long before the
planning stages of the event, because it is a proposal. (For the date, use the due date for the
project.)
3D. Reflection. What did you learn from this project? How would you handle it if you had to do it
all over again? What did you like least about it? Were there any parts that you particularly
enjoyed? Be honest, but write professionally.
…
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