Expert answer:FOOD STALL MARKETING AND PROMOTIONS

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Solved by verified expert:Go to the Student Union and check out the various food stalls. Select 3 food stalls and observe them. (Jamba juice, panda express, and taco bell)3) Jot down or photograph all the marketing communication efforts you notice.4) Address the following:Take note of the position of the stores you selected in the Student Union (school’s student center)Compare and contrast the messages you see:Comment on how the marketing materials/signs/promotional materials vary between your selected stores.Do you think the sales promotion messages are effective in reaching YOU as the target audience?How do the sales promotion vary from store to store?Which sales promotion, media and messages did you find particularly attractive? Explain why.Recommend other, better ways for the stores to encourage the campus community to buy their food at the particular store. .3) Submit this as a presentation (PPT, or Google Slides) addressing the marketing communications points listed above.4) Maximum number of slides: 8 (excluding title slide). You may follow the following outline in preparing your presentation:Main learning objective (1 slide)Store IMC analysis (5-6 slides)Conclusion (1 slide)I have attached a short summary about these three stores in our school’s student union (san jose state university)
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Jamba juice: not many people buying
Location: in front of dining hall
Healthy drink, but no new product
Panda express: lots of people
Location: near jamba juice
Fresh food, chinese style, will have some new products monthly
Taco bell: people level: medium
Location: opposite to panda express
Fast, many different kinds of tacos or burritos
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