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MIS 311 – Information Systems
Critical analysis write-up assignment #2: Peer production and Social Media Due
Saturday Nov 18th Midnight
As you may have observed throughout the course, there are different views to solve a given a problem. This
is usually the case in the work environment, meaning that people with diverse backgrounds, knowledge and
expertise may have different approaches to solve or deal with real business issues. Therefore, oftentimes there
are more than one correct answer. The goal of this critical write-up assignment is to encourage your critical
thinking (supported by research and evaluation) and help you express your view in a logical and systematic
manner.
Description:
With the increasing popularity of Web 2.0, one strategy to achieve customer intimacy or
competitive edge is to use social media technologies. You can get information about recent trends and
developments from these sources:
https://www.wired.com/?s=social+media
https://techcrunch.com/
http://mashable.com/category/social-media/
http://www.socialmediaexaminer.com/
https://blog.kissmetrics.com/
And many others…
In this assignment, we will focus on these technologies from two perspectives: 1) as a consumer and 2) as a
company.
Part1:
First as a consumer, think about how you use social media tools. With examples, explain at least two
advantages of using social media for you as a consumer (not personal use).
In addition to the advantages of social media, what do you think of dangers of social media use for the
consumer? Please explain at least one disadvantage and support your arguments with the help of reallife examples.
Part2:
Part 3:
In the second part, focus on the use of social media from a company’s perspective (it could be a private
tool available only to employees or public available to all). What kind of benefits social media can
provide for a company? With the help of examples, explain at least two benefits that can help a
company in any feasible way.
What are some dangers of using social media for business purposes? Provide an example of a case
where social media use by employees went wrong.
There are now many companies who have banned social media or allowed using it. Overall, do you
think companies should ban or encourage the use of social media by their employees? Why or why
not?
Imagine, you are an IT consultant hired to improve social media practices in a company. Provide
an innovative suggestion to improve current methods of social media use by companies, which
could benefit the company and help achieve (sustainable) competitive advantage (e.g.
performance, productivity, customer service, product/service quality, employee satisfaction/
turnover, visibility, etc).
Instructions for the assignment:
All questions must be answered. You can choose to write one essay or divide the write-up based
on the parts above.
You must be creative in your responses. The answers should not be related to the textbook
content and class cases. If any point in your essay is too similar to textbook materials, the
assignment will not be considered complete.
There should be a minimum of three external references for the whole essay.
The references could be articles posted in books, journals, news, magazines etc.
Note that your source cannot be Wikipedia or textbook.
Use APA or MLA style to format your references.
Place a list of references at the end of your essay.
If you are citing a reference, you need to paraphrase the sentences in the source rather
than copy-pasting from it. Read this links below to make sure you understand plagiarism
in writing:
https://writingcenter.utk.edu/for-students/citingsources/
http://www.plagiarism.org/citing-sources/cite-sources/
The assignment will automatically be uploaded on Turnitin. More than 10% of similarity will not
be considered as original work.
Formatting:
Place your name, BU email, and class information on the first page (cover page). You can format
the cover page based on your preferences. In addition, write the total word count of your essay
(excluding references) on the bottom of cover page (example Word count: 821)
The essay should be minimum 850 words and maximum 1200 (excluding references). Use 11point Times New roman font with 1.15 spacing between lines (no page limitation).
Make sure that the formatting and grammar is correct and your essay is free of typos.
Upload your word file (no PDF) on BB, using the link from the assignment tab
Grading rubric for writing assignments
A (5)
Organization:
Overall
Organization:
Paragraphs
Well-planned and
well-thought out.
Includes smooth
transitions and
conclusion.
All paragraphs have
clear ideas, are
supported with
examples and have
smooth transitions.
B (4,3)
C (2)
Good overall
organization, includes
the main organizational
tools.
There is a sense of
organization, although
some of the
organizational tools are
used weakly or missing
Some paragraphs have
clear ideas, support from
examples may be
missing and transitions
are weak.
Most paragraphs have
clear ideas, are
supported with some
examples and have
transitions.
D (1,0)
F(no submission)
No sense of
organization
Para. lack clear
ideas
Content
Exceptionally wellpresented and argued;
ideas are detailed,
well-developed,
supported with
specific evidence &
facts, as well as
examples and specific
details.
Sources are
exceptionally wellintegrated and they
support claims argued
in the paper very
effectively.
Quotations and
Works Cited conform
to MLA style sheet.
Well-presented and
argued; ideas are
detailed, developed and
supported with evidence
and details, mostly
specific.
Content is sound and
solid; ideas are present
but not particularly
developed or supported;
some evidence, but
usually of a generalized
nature.
Content is not sound
Sources are well
integrated and support
the paper’s claims.
There may be occasional
errors, but the sources
and Works Cited
conform to MLA style
sheet.
Sources support some
claims made in the paper,
but might not be
integrated well within the
paper’s argument. There
may be a few errors in
MLA style..
Style:
Sentence
structure
Sentences are clear
and varied in pattern,
from simple to
complex, with
excellent use of
punctuation.
Sentences are clear but
may lack variation; a
few may be awkward
and there may be a few
punctuation errors.
Sentences are generally
clear but may have
awkward structure or
unclear content; there
may be patterns of
punctuation errors.
The paper does not
use adequate
research or if it
does, the sources are
not integrated well.
They are not cited
correctly according
to MLA style, nor
listed correctly on
the Works Cited
page.
Sentences aren’t
clear
Style: Word
choice, Tone
There is clear use of a
personal and unique
style of writing,
suited to audience and
purpose; the paper
holds the reader’s
interest with ease.
There is little attempt at
style; reads as flat and
perhaps uninteresting in
content, which is usually
generalized and clichéd.
No attempt at style
Style: Details
and Examples
Large amounts of
specific examples and
detailed descriptions.
Excellent grammar,
spelling, syntax and
punctuation.
Little use of specific
examples and details;
mostly generalized
examples and little
description.
Shows a pattern of errors
in spelling, grammar,
syntax and/or
punctuation. Could also
be a sign of lack of
proof-reading.
No use of examples
Grammar &
Mechanics
There is an attempt at a
personal style but style
of writing may be
awkward or unsuited to
audience and purpose;
the reader may lose
interest in some sections
of the paper.
Some use of specific
examples and detailed
descriptions. May have
extended examples that
go on for too long.
A few errors in
grammar, spelling,
syntax and punctuation,
but not many.
Research (if
assignment
includes a
research
component)
Continuous errors
Note that depending on the type of the assignment some of the point in the rubric may not be
relevant to this specific write-up.
…
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