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This selection from American Government and Politics Today discasses the effect that
social media is having on our political system.
About the Authors
Steffen W. Schmidt is a professor of political science at lowa State University. He has
published 12 books and more than 122 journal articles. He also has a political
talk show
on WOI Public Radio. Mack C. Shelley is a professor of politicat science at lowa State
University. He has served as co-editor of Policy Studies Journal and has written numerous
publications on public policy. Barbara A. Bardes is a professor emerita(retired but
retaining her professionaltitle) of political science. Lynne E. Ford is a professor of
political science and associate provost for curriculum and academic administration at
the College of Charleston. She has authored many pubtications onwomen and politics.
Prereading questions
1. what it the topic of the selection? (check the title and first paragraph.)
2. What do you already know about the topic?
3. What do you expect to learn?
YouTube, Jon Stewart, and Stephen Colbert:
Changing politics for the Better?
‘Did you watch colberflast night? Have you seen the KoNy 2012 video? My
friend just tweeted me the link.” If this sounds familiar, you’re in good company.
“viral videos” and social networking have become a part of daily life. politicians
and political campaigns are scrambling to figure out how best to take advantage
of new social media.
YouTube, a video share site, has been around since 2005. Although many of
the videos feature pets, children, and stunts gone wrong, some have tremendous
political impact. one such example is KoNy 2012, posted by the nonprofit group
–
YouTube, Jon stewart, and stephen Corbert: Changing poiitics
for
the Better?
Invisible children on March 5,zor2.In five days, the video
had r00 mirlion views
on YouTube. The film’s purpose was to bring global public
attention to indicted
but fugitive ugandan war criminar Joseph Kony in order to have
him arrested
by December 2012. Kony and his rebel group Lord’s Resistance
Army (LRA) are
responsible for brutal guerilla warfare in uganda, the Democratic
Repubric of
the Congo and South Sudan. . . . [Invisible Children continues
its efforts toda’ to
I
bring Kony to justice.l
!
In 2010 Google launched a campaign toolkit designed
to help candidates use youTirbe and other Google products
:
I
I
effectively. Although campaigns work hard to keep
candidates from making memorable gaffes, viral
videos and instant twitter feeds mean missteps
live longer, with greater consequences. During the
primary campaign in 2008, a remark that Barack
Obama made about rural, white gun o$,ners at a
private fundraising dinner made it to the Internet within
hours. Hillary Clinton used that quote to bolster a win in the
Pennsylvania primary.
v
In
f
E
c
,Y
!
E
201 1,
candidate Herman cain gave a taped interview to the Mirwaukee
Journal sentinel in which he appeared confused about the U.s. position on Libya,
saying, “I’ve got all this stuff twirling around in my head.,,
candidate Rick perry,s
debate performances provided plenty of materiar for
late-night comedians,
including the night he promised to eriminate three cabinet-lever
agencies but
could only name two of the three. It used to be that only a few
people heard or
$
saw such mistakes, but today youTube, Twitter, and Facebook
mean that millions
share in the moment.
,6
E
f,
‘
Sometimes comedians use their craft for a more serious politicar
purpose.
In 2011, Stephen colbert and |on Stewart teamed up to illustrate
the myriad of
loopholes in American election iaws through performance
art. colbert created
‘Americans for a Better America Tomorrow, Tomorrow,,,a
super pAC, and began
raising political money. In the fanuary 2or2 filingwith the Federar
Election
commission, colbert’s pAC had raised more than
$r milion. rnlanuary 2012,
Colbert announced that he was forming “an exploratory committee
to lay the
groundwork for my possible candidacy for president of the
united States of
America of South carolina,” requiring him to transfer control
of his super pAC.
“G
rrinc
o9y
o }f,
He did
4r’d(
so-to fon Stewart. Steward promptly renamed the pAC ,,The
definitely not coordinating with stephen colbert Super pAC.,,
Corbert was too
Iate to get on the ballot in South carolinat February
Republican
primary, so he
mounted the “Rock Me Like a Herman cain” campaign,
in which he urged south
carolina voters to cast a vote for cain as a proxy for colbert
and then quickry
ended his campaign.
Does this political comedy have a purpose? yes! According
to a Rasmussen
survey, 30 percent of young people aged 1g to 29 say programs
like Stewart,s and
colbert’s that feature news reports with a comic twist are replacing
traditional
news outlets. A university researcher found that The
DailySftow turned the
attention of apolitical viewers to political issues like the
war in Afghanistan
and the presidential campaign. The most aporitical viewers
were
l3 percent
more likely to attend to the issue very crosery than were
simirarly inattentive
nonviewers. candidates at all levels will be watching
the influence of new media
closely in the years to come.
Fron) Schmidti’Shellel,?BarCes/’Foid, Ame r!cen Cc,et
indicted
accused, charged
i
metlt
and Foiitic; ioday, 2A.j_20
loopholes
laws
super PAC
ways to avoid
gaffes
clumg’social errors
a
myriad
unlimited amounts of money
many,
a vast
committee allowed to raise
I ,1
Edition,
I 6E.
i.t 20 1 4 Cen.aEe Le3rning.
proxy
a
person given the power to do
something for someone else
i
apolitical
i
not interested in politics
number
Summarizing
Write
a summary
Better?”
of “YouTube, fon Stewart, and Stephen colbert: changing politics
for the
Reflecting
r What is the main idea of the essay?
r What examples support the main idea? (Name two.)
r How are the exampres arranged-spatially, chronologicalry, or rogically?
r What is one statistic that supports the main idea?
Critical Thinking
r
r
r
How does social media make rife more challenging for politicians?
Are you one of the “apolitical viewers” described in the
closing? why or why not?
Should politics be a subject of comedy?
…
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