You are working in the Marketing Department of Zara, Sydney

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You are working in the Marketing Department of Zara, Sydney Office…. You are working in the Marketing Department of Zara, Sydney Office. Your Marketing Manager hastasked you to undertake the project work of the company’s integrated marketingcommunication. Your tasks include defining the parameters of the project, using projectmanagement tools to develop and implement project plan, consulting and communicating withrelevant stakeholders to generate input and engagement, finalise the project including documentationand review the project outcomes.MARKETING PROJECT PLAN To The Marketing Manager: Marketing Project: INTEGRATED MARKETING COMMUNICATIONSProject Proposed By: 1.Project Purpose Describe the purpose and the need of the project.Project Scope Clearly define the logical boundaries of the project. Note with clarity what is and is not covered by this project.In-Scope: Out of Scope: 2.Stakeholder Analysis Identify at least 3 groups or individuals who may participate in the project. List the major project roles and responsibilities of the actual people involved. Stakeholder 1:Roles and Responsibilities: Stakeholder 2:Roles and Responsibilities: Stakeholder 3:Roles and Responsibilities:3. Project Parameters Identity and explain at least 3 deliverables of this project. What marketing communication tools are you proposing? 4.Resources Needed Explain at least 3 resources needed in completing the marketing projectArts & Humanities Communications Marketing MARKETING BSB50620

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