With the trend of visiting caf, Cadbury (a chocolate compan

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With the trend of visiting caf, Cadbury (a chocolate company)… With the trend of visiting café, Cadbury (a chocolate company) decided to set up a Cadbury Café in Malaysia. Being a new player in the café industry, the regional manager makes the following statement:”We shall take advertising to a different level through viral marketing, blogs or social media to gain market share and attract new customers, and we need to be distinctive in the marketplace!”As the marketing consultant, you are required to:(a) Suggest a new positioning and a slogan for Cadbury Café, with explanation;(6 marks)(b) Propose any THREE (3) online channels as stated above (other than Facebook), with TWO (2) sales promotional activities for each channel, to promote Cadbury Café. Support your answers with examples.(14 marks) NOTE: The promotional activities must relate to the suggested slogan from (a).Arts & Humanities Communications Marketing MKT 4225E

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