The Canadian Beverage Corporation makes two drinks: The Bie
The Canadian Beverage Corporation makes two drinks: The Bieber and… The Canadian Beverage Corporation makes two drinks: The Bieber and the Drake. They also produce other water and juice products. They have provided low-cost alternatives to store brands and more heavily advertised national brands (such as Coca-Cola and Pepsi-Cola) for several years. The Bieber brand is especially popular with cost-conscious moms. The Canadian Beverage Corp is considering a product line expansion to include a wine cooler product. The product will be named the Drake Cooler “Drake with a punch!” They want to capitalize on the popular Drake name, expand into the rapidly growing wine cooler field, and to increase profits. Arts & Humanities Communications Marketing GLOBAL BUS MRKT1011
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