TASK 01 – Understand the role of the Product or Service in the… TASK 01 – Understand the role of the Product or Service in the Marketing Mix (AC1.1) An analysis of how the features and benefits of a product or service can be used in the marketing mix. (AC1.2) A description of the use of the marketing mix at each stage of the Product Life Cycle. (AC1.3) you should provide an explanation of how promotional activities are regulated in UAE, DUBAIMerit Task: (AC1M1) To achieve a Merit, you must also analyse how a business can create lifetime value to a customer by using the Customer Life Cycle Distinction Task: (AC1D1) To achieve a Distinction, you must also include an evaluation of the role of product or service in that organisation’s marketing mix YOU ONLY NEED TO SOLVE for LO1: ACs 1.1, 1.2, 1.3 1M1 and 1D1 Arts & Humanities Communications Marketing MARKETING 3011
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