“Standardization versus Adaptation, two different strategic
“Standardization versus Adaptation, two different strategic… “Standardization versus Adaptation, two different strategic approaches which may be used for the marketing and running of business operations of international Coffeehouses.” In your point of view, which is better for Costa strategy for global expansion? Discuss your reasons while citing practical evidence from Costa Coffeehouse chain to support your answer. Image transcription text50 YEARS 1971 PASSION AND DEDICATION 2021 . IN ONE CUP Sergio and Bruno The first Costa store . . . .. . .1971 COSTA COFFEE Costa open their opens on Vauxhall wholesale business -0- Bridge Road, London inLondon Vista 1981 .. ……. on COSTA – ABC- The first international Foundation store opens in Dubai… Show more… Show more Arts & Humanities Communications Marketing
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