Spencer Electronics has just developed a low-end electronic

Spencer Electronics has just developed a low-end electronic… Spencer Electronics has just developed a low-end electronic calendar that it plans to sell via a cable channel marketing program. A fee is charged by the cable company for selling the item, for which the program will sell the calendar over six 10-minute segments in September. The company plans to wait for all orders to come in, then it will produce exactly the number of units ordered. Production time will be less than three weeks. Spencer has provided the following cost information: Fee charged by cable company for selling items 20%of sales price  Fixed costs per production run   $ 160,000    Variable production costs per unit   $     28.00    Shipping cost per unit to customers   $       5.00            Marsha Andersen, a product manager at Spencer, is charged with recommending a price for the item. Based on her experience with similar items, focus group responses, and survey information, she has estimated the number of units that can be sold at various prices:   Price per unitQuantity       $85 15,000        $75 20,000        $65 30,000        $55 45,000        $45 65,000              Required       a. Calculate expected profit for each price. The fee for cable is a variable cost.            QuantityPrice per unitTotal Variable Costs per  unitCM/Unit (C-D)Total CM (B*E)Fixed CostsProfit       15,000 $85 $50 $35 $525,000  $ 160,000 $365,000        20,000              75 $48              27 $540,000  $ 160,000 $380,000        30,000              65 $46              19 $570,000  $ 160,000 $410,000        45,000              55 $44              11 $495,000  $ 160,000 $335,000        65,000              45 $42                3 $195,000  $ 160,000 $35,000           b. Which price per unit maximizes company profit? Explain why.   Accounting Business Financial Accounting ACCT 2301

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