Second Summer 2022 MRK 460 Global Marketing Strategy Indivi

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Second Summer 2022 MRK 460 Global Marketing Strategy Individual… Second Summer 2022 MRK 460 Global Marketing Strategy Individual Assignment: Global ExpansionProfessor Dave Strickland July 11, 2022 President’s Choice Products Global ExpansionPresident’s choice is a Premium Canadian Private Label Brand owned and managed by Loblaw Companies in Canada.https://www.presidentschoice.ca/insidersreport?navid=insidersreport What lines of Businesses does PC currently Cover? What makes PC different or Better than their Competition? 20 Marketshttps://www.presidentschoice.ca/products?navid=products Do You Believe the Brand could have appeal in International Markets? Explain 10 Marks Assess these three strategic Options how could PC approach the International Market:Loblaw Financed New Brand Launched Globally- Advertising supported, Market by Market,On-line Only? Direct to Consumer 15 MarksLicencing to third Party Global Packaged Goods Company? 15 MarksGlobal Retail Partner License to a retailer not Competitive in Canada? 15 Marks Recommendation on best approach above for Loblaw with Rationale 15 Marks Total Marks 90 MarksArts & Humanities Communications Marketing MRK 460

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