Q1, what is the trade-off in return for the benefits associ

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Q1, what is the trade-off in return for the benefits associated… Q1, what is the trade-off in return for the benefits associated with an integrated multichannel marketing system? Pick one of the following choices Group of answer choicesTwo or more channels may end up competing for the same customerLoss of profitable customersCustomized sellingIncreased market coverageQ2. Which of the following activities is a reverse-flow channel?Pick one of the following choicesProduct recyclingCustomer order placementFinished goods storageRaw materials movementMaterials orderingQuestion3: What is high-low pricing?Pick one of the following choices Setting high prices on some items and low prices on others Randomly flipping prices on hot-selling productsMaking sure a store’s top sellers are priced lower than the competitionCharging higher prices generally but running frequent promotions with low pricesMaking sure the stores highest prices are lower than competitors’ Question 4:Pick one of the following choicesA(n) ________ is specialized group of consumers and employees whose identification and activities center revolve around the brand. company alumni insiders’ clubfrequency flyer clubinsiders’ clubbrand communityQuestion 5:Pick one of the following choicesHow does the redemption rate for mobile coupons compare with paper coupons?The mobile redemption rate is 10 times higher than paper.The mobile redemption is roughly twice that of paper.The rates are roughly the same.The relative rate is unknown because paper redemption rates aren’t measurable. The mobile redemption rate is one-tenth that of paperArts & Humanities Communications Marketing MKTG 640

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