Q1. Discuss the level of involvement in a purchase situatio

Q1. Discuss the level of involvement in a purchase situation that… Q1. Discuss the level of involvement in a purchase situation that affects the central processing versus the peripheral processing. Suggest the different ways in which Dell’s computer advertising message would differ due to the different routes of information processing. Q2. Discuss any THREE (3) differences between “traditional media” and “new media” with examples. In addition to that, suggest any TWO (2) suitable personality traits that marketers may be targeting with their concept of “narrowcasting and addressable advertising”. Provide clear justification to support your answers. Q3. Marketers have frequently incorporated the concept of defense mechanisms to advertise more effectively to a certain target audience who feel frustrated in life and how the products advertised have either solved or relieved the frustrated consumers. Discuss any THREE (3) types of defense mechanisms that consumers may use in the context of not being able to stop consuming a high- sugar diet to lose weight. Q4. Consumers formed different perceptions about things and sometimes, they would include some biasness; termed as “stereotypes” in their thoughts that may influence their decision-making. Discuss any THREE (3) triggers of stereotyping with clear examples. Q5. In the input stage of the consumer decision-making process, the minds of consumers are often affected by the sociocultural influences and the specific marketing mix strategies devised by clever marketers. Discuss any THREE (3) sociocultural influences and any TWO (2) marketing mix strategies that may have impacted a consumer to buy a luxury car. SECTION B: [25 Marks] Question (MLO3)Q6. Discuss in detail how classical conditioning works differently from instrumental conditioning by providing clear examples of your choice. Suggest any TWO (2) marketing applications for classical conditioning and ONE (1) marketing application for instrumental conditioning using suitable concepts to illustrate how marketers have considered the different ways that consumers may learn through the promotion of a new product or service of your choice.Business Management MASS COM MKT60204

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