Need to rewrite to ensure that it is my own. The uniqueness

Need to rewrite to ensure that it is my own. The uniqueness of… Need to rewrite to ensure that it is my own. The uniqueness of Generation Z – marketing  Generation Z refers to the people born starting 1995 to the early 2000s. The total population of this demographic is roughly 32%. These people grew up with iPads, cell phones, and computers and have certainly not lived without the Internet (Law, 2020). Gen Z is the key to establishing your brand image. Since Generation Z is a unique set of consumers, marketing to them is not difficult. They are responsive to brands that understand their needs and demands. Thus, they respond differently. Connecting with this generation can be achieved through some unique marketing strategies. Young and influential, this generation can enrich any brand. Doing this can build a strong brand image, trust, and loyalty (Law, 2020). According to Lister, they prefer digital advertising and marketing (LEKKAS, 2020). In addition, they choose to connect via the internet. Generation Z answers best to influencers and peers. Advertising to the Gen Z population is best done through social media. Equaled to older cohorts, Gen Z is more likely to get news online (LEKKAS, 2020).Reach this Generation with Your Message Focusing on Brand Image  Snapchat and TikTok are the most widespread social media platform among Gen Z (Jacobson, 2022). Generation Z is most contented on these platforms and with their influencers. In the case of my 14-year-old son, he constantly watches TikTok videos and communicates with his friends over Snapchat. He mostly gets his news from social media sites. This is primarily due to his upbringing and accessibility to technology. He spent hours playing on my phone and tablet as a toddler. Through platforms like YouTube, he also watches his favorite influencers. (Francis, 2018). Influencers normally connect peer-to-peer within their cohort (Francis, 2018). They can also shape self-reliance with their supporters through small advertisements instead of lengthier ones. Trust is greatly valued by Gen Z consumers. A product or service that peers trust and recommend is more likely to be purchased by Gen Z. Hence, bloggers and influencers are crucial to Gen Z marketing (Hoefel, 2018). Online advertisements appeal to Gen Z, but there are a few requirements. Short ads, preferably less than 30 seconds, are preferred by millennials, and Gen Z. Audiences should also feel emotionally connected to ads. Gen Z can also be attracted to popular music. Bloggers, influencers, and celebrity testimonials may increase Gen Z’s readiness to watch commercials (Hoefel, 2018). These influences must be met for online ads to be effective with Gen Z.Using these types of marketing will allow our theme park to target our secondary demographic of teens between 15 and 18 years old. Ads should be short, open with music, and feature influencers or celebrities. To gain the respect and sales of the Gen Z population, they should continue to emphasize our updated safety policies and protocols.  Traditional Methods of MarketingOnce Gen Z shoppers have gained interest in online advertisements, they tend to shop in stores rather than online for personal interactions and satisfaction (Shea, 2022). Traditional marketing strategies remain somewhat effective. This partnership will enable us to develop packaging that includes our brand, message, and advertisements that will reach Generation Z. Our brand will be introduced to local stores and restaurants frequented by both groups. We will promote with companies such as Mcdonald’s, Lays, and Kroger via outdoor advertising, print advertising, transit advertising, and billboard advertising.While TV and radio promotion still reach Gen Z, they are significantly less effective. Traditional TV and radio platforms have been replaced by streaming services. Gen Z skips most ads or pays for ad-free services (Jacobson, 2022). The Gen Z population prefers the convenience of their smartphone and other devices over traditional TV and radio. They like to use commercial breaks to check social media or watch YouTube or TikTok videos. Radio and TV ads have some positive attributes as well. Watching TV is changing for Gen Z. They use streaming services and enjoy short, direct ads. Their TV viewing habits were flexible. Our organization should use TV ads tailored to streaming services and nontraditional TV platforms. Aside from TV ads, radio ads are effective because Gen Z is familiar with the content and form of marketing because they still listen to traditional radio in their cars. Therefore, radio ads would effectively reach multiple generations, including Gen Z.   Arts & Humanities Communications Marketing MBA 645

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